Post on 22-Feb-2016
description
Effective Follow Up Through Data Collection
How to get the data and effectively use it
Presented by: Jordan Hatch
Meet Jason
How can anaging 80’s rock
starstay in the
game?
Plan
Collect
Use
Plan
Collect
Use
Who are your target customers right now?
What do you already know about them?
What do they need, want or are reaching for?
What do you need to know about them?
Target User Identification
2 Kinds of DataDemographic
Data that is expressly asked for and given.• First Name• Last Name• Email• Clicked Link• Filled Out Web Form
PsychographicData that is implied based on the actions of the contact.• Interested in• Trying to achieve• Video rating• Looking for• Fears
FansDemographic• 40 – 70 years old• Male and Female• Middle / Upper class• Have kids• Set in their career• Have some discretionary
income
Psychographic• Getting into social media• Want to go back in time to
“the good old days”• Nostalgic – they remember
the past• Want to interact with the
band• Looking for an escape• “You’re old like me”
ArtistsDemographic• 15 – 70 years old• Mostly male but some
female• Singers / Lyricists• Plays guitar, drums,
keyboards, or bass• Proficient at their
instrument• Band experience
Psychographic• I can do that too…• Looking for music career
guidance• Looking for a “big break”• Nostalgic “I used to be in a
band”• Early adopter / bleeding
edge of music technology• Tech savvy
Who is your target audience?
Plan
Collect
Use
Old School Methods Don’t Work
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WHY
Clear
Concise
Call To Action
SpecificExpectations
Necessary Info
Social Proof
2 Step Web Form Campaign
Plan
Collect
Use
30% of marketersdon’t collect behavior or activity data
16% of marketerscollect behavior or activity data but don’t use it
Saved Searches and Stats
Money Made
Money Spent
ROI =
Campaign Branching
Now go be a Data Gathering Rock Star