Susan Gregg KogerCo-Founder & Chief Creative Officer

EMERCE

#2

Traditional Model

Focused on indie-designer, unique product

All fashion is vintage

Engaging the customer in the brand and democratizing fashion

Community involvement off the site… the expected

Community involvement off the site… and the less expected

Community involvement off the site… and the less expected

Community in Reviews

…and on the site

Our blog is another place to start and continue conversations

Sequined to None Dress by Sofie Teal Infinity and Chiffon

by Rachel Anne

Zest is More Dressby Moriah

Engaging in other ways – writing

Be the Buyer

Be the Buyer

Customers provide direct feedback . . .“Get rid of the ruffles and it would be

amazing”11.3% 88.7%

Leading to valuable improvements

Be the Buyer: Insights + Engagement

Average sales / Be the Buyer items 2.4x velocity that of non-BtB items!

• 9 Million votes• 16% of members voting on BtB• 50% of BTB voters have voted

over 20 times!

Great engagement vehicle• 30% of BtB customers voted

before they placed their first order

• BtB buyers spend more

…designing

…and voting

…to real product!

Community Focus Creates Virtuous Cycle

She…

Thank You!

susan@modcloth.com@ModCloth@SusanGKogerpinterest.com/susangkoger/