Post on 22-Jul-2020
Leslie M. BoorenEdPolicyWorks
Social Media for EventsA discussion of tips and strategy
• Audience: – Who is my audience and what do they care about?
• Approach & Timing: – What platforms is my audience on and when would
they see my posts?• Partnerships:
– Who are influencers in my area and what social media are they using?
• Messaging:– What is your goal and how do you design
messaging to accomplish that?
Planning
• Build your own handle using the Curry Social Media Toolkit resource
• Or use already established @Curry platforms– Especially twitter, contact Laura Hoxworth
Platforms
• Use of #hashtags and @tagging handles– Allow your content to be searchable by others with
hashtags– Follow others and/or create your own hashtags– Tag groups or individuals that extend your reach
• Approaches to think about:– Promoting ahead of or after the event– LiveXXXX during event
Messaging
Twitter Examples
Twitter Examples
Facebook Examples
Facebook Examples
• In some programs and platforms you can schedule your posts ahead of time – Maximize your time and reach to audience
• Use images whenever possible– Canva and screenshots
• Use posts as teasers and then use URLs to provide more info, as needed
• Collect data to support efforts
Other tips & considerations
• Ensure you have content, an audience, & use it regularly
• Consider using the established @Curry brand, twitter only for events
• Think of unintended consequences• Consider if consent is needed• Social media is not going away as technology
advances, and is how students communicate• Don’t over think it and do it in basic ways!
Take home points
• Online event calendar: https://curry.virginia.edu/events
• TV monitors– Submit your own images: https://cu-
web1.eservices.virginia.edu/Signage/Default– Or ask for them to be created for you through the
Communications Office• Curry Event Management Resources:
https://curry.virginia.edu/faculty-staff/faculty-staff-policies-procedures/#Events
Other Curry Event Resources
Thank you!Contact: booren@virginia.edu