Post on 30-Mar-2016
description
Everybody needs something to make them unique.
Saying that Edithouse has experience from filming cars, is pretty far from exaggerating.
Fixed Camera, rigs are made of high-strengh aluminium and special Carbon Fibre material.
We have had it as our focus for
longer than we can remember. Or at
least since the 90’s. As a matter of
fact, we have produced thousands
of films in collaboration with the car
industry. Commercials and running
footage, as well as launch, instruction,
inspiration and information films.
Our films have been displayed on the
web, at retailers, in mobile phones,
in ipods, at motor shows ¬ in short,
everywhere films can be used. We’re
happy about all the prizes we’ve
been awarded over the years. most
important, though, is the fact that our
clients keep coming back. That is
somehow the ultimate evidence: our
work has had effect. When we try to
specify that work, it can be described
as below.
v
Volvo XC60 produced in Colorado
Global presence Taking on an assignment is easy. Taking it to the finish line is always a little bit less
easy, especially if it’s an intercontinental assignment. Edithouse has been filming
vehicles all over the globe, in places such as New Zealand, South Africa, the United
States of America, France, Italy, Switzerland and Norway. And Sweden, of course.
In order to film on location with secrecy, an almost military organization is required. Nothing
can fail. The chamber of commerce, customs, local production companies, local place find-
ers, local police, local facilities – there are certainly quite a few people and authorities involved
in achieving the results one has promised the client.
Edithouse always has the right equipment in relation to the assignment. We own all necessary equip-
ment. Except for the helicopter! We certainly have the know-how when it comes to filming the hero car
(which is our name for secret vehicles) from that helicopter. We own, for example, special equipment like
anti-shake rig, to be mounted onto the tracking vehicle. Lately, we have also invested in the newest film
technology – the RED camera. This allows us to film high-speed in HD, with fantastic results. Our clients
demand world-class films. Therefore, Edithouse has world-class equipment.
Technique under control
Edithouse are devoted to giving
the end customer a message with
one-voice, meaning all communica-
tion being consistent regardless of
the medium. There are films meant
for gigantic plasma displays at motor
shows. This calls for a different ap-
proach than a film displayed in a small
Flash window, where it can be a real
challenge to fit in a canoe rack. On
volvocars.com, there are some 6000
films produced by Edithouse.
Since film on the web is expanding by
200% annually, Edithouse has invest-
ed in knowledge about the web, more
specifically knowledge about the new,
social media.
The new film carriers
Film should build bridges between the assigner and the end customer. It’s necessary to be cost effective and to focus on the usefulness. Coordinations of scenes, models
and locations are important keys to being cost effective. When producing films, we optimize the production by filming for several different films at the same time. When
gathering the resources in the shape of actors and props on location, it’s economic to work along several parallel tracks. It could be an extra shooting, with a different nar-
rative technique. For example, we might shoot a scene for a commercial, and then immediately re-shoot it as an instructional scene.
Maximized use
Sunset in New Zealand
Among the larger full-scale assignments Edithouse has caried
through, are the films on the Volvo XC60. We had a full-scale assign-
ment including project management of all the films, had the scripts
produced, and then coordinated these with different segment clients
at Volvo Cars (global marketing, exhibition, education, public relations,
the project etc). We produced storyboards that along with speaker
scripts were presented to all stakeholders and others involoved
(construction technicians, crash centers etc). We worked closely to
those who produced animations and with the staf at Volvo’s photo
depot. We also collaborated with those preparing the car on location,
proposed locations in cooperation with location scouts, chose local
production companies, filmed on location with models (everythinh
under strict secrecy), conducted a number of language adaptations of
the basic scripts, mixed the sound of the films, recorded voice-overs,
edited and encoded these films for different carriers (volvocars.com,
campaign sites, dvd:s, exhibition plasma screens etc).
Project management, storyboard and script
Edithouse inhouse production company uses RED Camera
The more you succeed in visualizing for the stakeholders early on
in the project, the less the risk for fights in the final editing. The
storyboards are important here. Through them, the stakeholders
get a good picture of how images are to work with the speaker
text. This means a sign-off can often be made in the final editing,
instead of plunging into details.
In all there were around 70 XC60 films in 10 languages. Most of
these were shot in San Francisco, although parts were shot in
Gothenburg, Sweden.
Some films present advanced features (like City Safety) and are
used when communicating with the press. Some films present the
car in general, for example, its design. Other films have a strong,
explicit selling focus. They all have in common, though, that they
build the brand and have a consistency of communication.
On location New Zealand shooting action sequences for Volvo XC70
Edithouse has the capacity to handle large assignments. XC60 has been such an assignment. On a daily basis, we work with projects a lot smaller than
that and for other assigners than Volvo Cars. We do animations for Volvo Trucks, project presentations for Swebus or films about Volvo Group’s green
agenda. The size of clients and assignments is of no interest. Our engagement will be the same. And our experience when it comes to automotive is
really unique. We know of noone else that has handled as large projects, as many projects or has produced as many films. And always with satisfied
clients. Everybody needs something to make them unique. This is our something.
phone +46 31 13 99 50 info@edithouse.se www.edithouse.se twitter.com/edithouse
Assignments of all sizes
See our automotive showreel - http://edithouse.smugmug.com
More films - www.vimeo.com/edithouse