Post on 20-Jan-2015
description
Creating a Strategy for
Online Effectiveness
#dmaDetroitEd
What Social Media Can Do
Enhance brand awareness
Protect reputation
Enhance public relations
Build community
Customer service
Research and development
Sales
#dmaDetroitEd
What You Can Expect
You will be remembered
You will be relevant
You will amplify your messages
You will create possibilities
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
Define
Goals
Target Audience
#dmaDetroitEd
Discover
Where is your audience?
What tools are they using?
#dmaDetroitEd
Clarify
What is your primary purpose?
Find your why!
#dmaDetroitEd
Decide
Choose your tools
Choose your approach
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd