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© Mobile Economy GmbH 2011
Smart Green BusinessFostering the Transformation to the Smart Green Economy
Ecosummit Presentation by Jan Michael Hess
http://ecosummit.net @ecosummit Berlin 28 April 2011
© Mobile Economy GmbH 2010
Ecosummit is a consulting, marketing, event and media
company focused 100% on Smart Green Business.
© Mobile Economy GmbH 2010
Jan Michael HessEcosummit
CEO
Julian von BlücherEcosummit
Chief Sustainability O!cer
© Mobile Economy GmbH 2010
Smart = ICT Information & Communication Technology
Green = SustainableClean Technology & Sustainability Management
Green = SmartGoing Green is Smart
Smart & GreenIntelligent Sustainability
© Mobile Economy GmbH 2011
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Repower America Repower Earth
Our Mission: Smart Green Planet
Google: RE < C
© Mobile Economy GmbH 2011
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Prof. Mark Z. Jacobson (Stanford University):
The cost of generating and transmitting power with wind, water & solar would be less than the projected cost per kilowatt-hour for fossil- fuel & nuclear power.
100% Renewable by 2030
© Mobile Economy GmbH 2011
1. Our global goal should be the fast transformation to the Smart Green Economy.
2. Cities are the epicentre of economic activity and must go smart green now.
3. Companies should adopt smart green strategies o"ering sustainable products and services.
4. Fast cost reduction of smart green technologies is the key leverage for the mass market.
5. We have to change our lifestyle and become smart green consumers.
6. We have to shift political and financial power to the United Nations.
7. Huge investments of human and financial capital are necessary.
Global Master Plan
© Mobile Economy GmbH 2010
Smart Green EconomySmart Green CitiesSmart Green CompaniesSmart Green ProductsSmart Green ServicesSmart Green ConsumersSmart Green Governments
© Mobile Economy GmbH 2010
How Smart is your company?How Green is your company?
Our Smart Green Business Network can help you
reach 100% faster.
0% 100% = Goal
© Mobile Economy GmbH 2011
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Our Strategy
Target Group
Partners to be defined
Services
Event & Media
Online Marketing
Consulting &Executive Search
Company Building& Financing
Startups CorporatesInvestors
Partners to be defined
© Mobile Economy GmbH 2011
1 Day, 250 Participants, 17 Sponsors, 35 Media Partners, 45 Speakers, 15 Startup Pitches
http://greenvsummit.com/gvs10
GVS10 10 May 2010
© Mobile Economy GmbH 2011
2 Days, 300 Participants, 20 Sponsors, 29 Media Partners, 86 Speakers, 27 Startup Pitches
http://ecosummit.net
ECO11 24-25 March 2011
© Mobile Economy GmbH 2010
Rolf SchumannBetter Place
© Mobile Economy GmbH 2010
Renate KünastThe Greens
© Mobile Economy GmbH 2010
Gina DomanigEmerald Technology Ventures
© Mobile Economy GmbH 2011
‣ Diamond Partner - €20.000 excl. VAT - Only 1 Diamond Partner
‣ Featured on http://ecosummit.net for 6 months and 1 conference‣ 8 Ecosummit conference tickets, 50% discount on conference tickets‣ 30 min Keynote, networking stand, Ecosummit TV show
‣ Platinum Sponsor - €10.000 excl. VAT - 2 Platinum Sponsors Max
‣ Featured on http://ecosummit.net for 6 months and 1 conference‣ 4 Ecosummit conference tickets, 50% discount on conference tickets‣ 20 min Talk, networking stand, Ecosummit TV show
‣ Gold Sponsor - €5.000 excl. VAT - 4 Gold Sponsors Max
‣ Featured on http://ecosummit.net for 6 months and 1 conference‣ 2 Ecosummit conference tickets, 50% discount on conference tickets‣ 20 min Talk, 2 Roll-ups, Ecosummit TV video
‣ Silver Sponsor - €2.500 excl. VAT - 8 Silver Sponsors Max
‣ Featured on http://ecosummit.net for 6 months and 1 conference‣ 1 Ecosummit conference ticket, 50% discount on conference tickets‣ 10 min Talk, 1 Roll-up, Ecosummit TV video
New Sponsorship Packages 2011
© Mobile Economy GmbH 2011
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Online Marketing Services
Target Group
Production Partner
Website
SEO & Social Media
Corporate Video
Startups CorporatesInvestors
© Mobile Economy GmbH 2010
Smart Green Marketing=
Marketing forSmart Green Brands
(Products & Services)
© Mobile Economy GmbH 2010
Smart Green Marketing=
TransparentHonestOnlineSocialFair
© Mobile Economy GmbH 2011
Smart Green Marketing for Ecosummit
© Mobile Economy GmbH 2011
PlatinSponsorFacebook: 230 Fans
© Mobile Economy GmbH 2011
Twitter: 545 Followers
© Mobile Economy GmbH 2011
http://www.youtube.com/ecosummitTV
Launch 20.02.1140 Videos
4.206 Views
© Mobile Economy GmbH 2010
Julian von BlücherEcosummit
Ane Mari AakernesEcosummit TV
Gernot TögelEcosummit TV
© Mobile Economy GmbH 2011
Google Analytics
© Mobile Economy GmbH 2011
Tra!c Sources
© Mobile Economy GmbH 2011
Tra!c from 111 Countries
© Mobile Economy GmbH 2011
Google.com Search: 4 out of 8
© Mobile Economy GmbH 2011
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green rider .com
TXL+
2010 2011
Projects
Event & Media
Consulting
Company Building
2010
Opportunities: Smart Green Real Estate Developer,
Smart Green Home O!ce Building,
Smart Green City OS
2010
Opportunities:Etaxi Berlin (Better
Place), Open Mobility Service
Provider
Opportunities:Ecobento = Smart Green Consumer
Network2009
Company Building
© Mobile Economy GmbH 2010
Service Economy+
Sharing Economy =
Share Products as Services
© Mobile Economy GmbH 2011
SupplyCar Owner
Company
Consumer
Passenger Driver DemandCar User
Car SharingPrivate or Corporate
TaxiCar + Driver
Ride Sharing P2P Car Sharing
Rental Car
1 Platform for all Mobility Business Models
Taxi Ride Sharing
green rider .com
Driver for My Car
1 3
2 4
Phase 1
Phase 1
Phase 2
Phase 2
Open Mobility
© Mobile Economy GmbH 2011
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Based in Spain’s Basque country, Hiriko is the first company to build the electric City Car developed by MIT’s Medialab. Hiriko sounds
Japanese but it is in fact a mix of Basque and Spanish: hiri = urban, ko = short for coche (car). Hiriko’s networked urban cars are designed to be used only as shared cars. Imagine a future where you can take
any car when you leave your home or o!ce. Imagine a future where all shared cars are electric. That’s where we have to be.
City Car Hiriko (MIT Media Lab)http://ecosummit.net/articles/sustainable-social-mobility
© Mobile Economy GmbH 2010
Meinhard von Gerkangmp Architects
TXL+Smart Green City TXL+
Airport Berlin Tegel (TXL) Shut Down in June 2012
Smart Green Economy Cluster3 Steps to the Smart Green Capital Berlin
1. Terminal
• Smart Green Building
• Test market: Green Products & Services (Best Practices)
• Companies, Universities and Research Centres
• Services (Shopping, Hotel Restaurants, Fitness, School ..)
• HQ TXL+ Real Estate Development Company
• HQ Smart Green City Consulting Company
• Smart Green City Alliance
• Shared Emobility Campus
• Living and Working in the Model City of the Future
• Test market: Green Products & Services (Best Practices)
• Green Jobs and Tax Income
• 500 Companies, 50.000 Citizens & 50.000 Commuters
• Online Urban Development
• Building Permissions only for Sustainable Projects
• Factories of the Future
• City Operating System
• Shared Emobility Model City
• Global Role Model & Leader
• Test market: Green Products & Services (Best Practices)
• Scaling Up Best Practices
• Scaling Up Jobs & Tax Income
• Innovative Capital with Innovative Citizens
• Online City Marketing
• Building Permissions only for Sustainable Projects
• Shared Emobility Capital
• Integration of TXL+ and other City Focus Areas
Terminal of the FutureSmart Green Campus
2. TXL+ 3. Berlin
Model City of the FutureSmart Green City
Capital of the FutureSmart Green Capital
Computers have an Operating System (OS). The City of the Future will also have an OS. The City OS is a standard-based platform with open APIs.
City OSOperating andManagement
System
Buildings
Cars
Devices
Sensors
Human Beings
Machines
Smart Green City OSBusiness Opportunity for Startups and Corporates
City OS
Users Services
Transactions
Transportation
Heating, Cooling
Material Cycles
Communication
Energy, Water, ...
© Mobile Economy GmbH 2011
Social: Consumer Recommendation Network (2009)
© Mobile Economy GmbH 2011
‣ http://ecosummit.net & http://www.youtube.com/ecosummitTVEcosummit is a consulting, marketing, event and media company focused 100% on Smart Green Business. Ecosummit is developed and operated by the Berlin-based consulting firm Mobile Economy. Our philosophy is to deliver superb value to our clients, sponsors, speakers, partners and participants.
‣ Mobile Economy GmbH CEO: Jan Michael HessChoriner Str. 64a, 10435 Berlin, Germany
‣ Ecosummit TeamJan Michael Hess: jan@ecosummit.net Mobile: +4917621208417Julian von Blücher: julian@ecosummit.net Mobile: +4917623995237
Thank You