DiscoveryChris McClelland

Refresh, 17th August 2009

Labs

iPhone

image: apple.com

40,000,000iphones & ipod touches

Your Market

App Store

image: apple.com

image: apple.com

image: apple.com

60,000 applications

300 Apps / Day

SUCCESS

image: sunseekeryachts.com

www.firemint.com/flightcontrol/

$485,000*

1 month March 24 to April 25.

$0.99after Apple’s 30% cut

www.firemint.com/flightcontrol/

POCKETGOD

http://pocketgod.blogspot.com/

Pocket God

$350,000*

http://pocketgod.blogspot.com/

But don’t forget

30,000 Downloads

ca. £12,000

Idea to App

http://www.43folders.com/2008/08/11/ideas

So many good ideas

get excited, get making

Signal from the Noise

keep it

simple

Apple formula, the Application Definition Statement

Differentiation + your Solution + your Audience

An easy to use photo editing and organising application for casual &

amateur photographers

TYPE OF APPS

Commercial

Research

Open Source

For the Sake of it!

Utility Apps

Productivity Apps

Games

GamesEntertainmentUtilities

FinancePhotographyMusic

Social NetworkingHealth and Fitness Lifestyle

CATEGORIES

News Sports Medical

ReferenceProductivity Travel

BooksWeatherBusiness

Navigation Education

Redundant, Recycled,

Repeated

Unique Selling Point

Market Researchbut don’t get too caught up on competitors

User Researchdon’t forget who will be using it

COST

Pricing your App

$0.99

$4.99

$14.99

Free Applications

10x more downloads

used less

bad reviews

Free Applications

AdMob

Medialets 

PinchMedia

JumpTapcost-per-click ads 11 to 12 ¢ per click*

advertisements

* http://www.businessinsider.com/iphone-ad-rates-way-below-expectations-2009-6

“iPhone app dev costs can be

anywhere from

$20,000 – 150,000”

Forrester Research

Apple, appssavvy, Bank of America, Cerado, Coca-Cola, Genex,

Mobclix, Moderati, Nike, Razorfish, Research In Motion, and Zippo.

Development Costs

What makes a Productivity /

Utility App Expensive

Web Services

User Interface Customisation

Cutting Edge Features