Post on 27-Mar-2015
EBU TECHNICAL - your reference in media technology and innovation
EBU - European Broadcasting Union
75 Active EBU members from 56 countries
45 Associate members around the world
470 TV channels and 904 Radio channels
more than 200 million TV households and 600 million viewers every week
more than 60 million people visit EBU members web services every day
EBU TECHNICAL
Developments in broadcasting technologies
Information Meeting on ‘ Developments in Broadcasting’
WIPO – World Intellectual Property Organisation
Lieven Vermaele
Director EBU TECHNICAL
European Broadcasting Union
EBU TECHNICAL - your reference in media technology and innovation
Innovation
Innovation happenshappens In devices (mobile phones, PDA, i-pod, PC, …) In networks (broadband, 3G, DVB-H, …) In services (on demand, interactive, breaking news, podcast …)
Innovation createscreates Competitive markets
New economic models New content, concepts and advertising models New (alternative) players or bring them together
New offer or a better deal (service, price) for the consumer
Innovation causescauses important changes in our eco-systems/value chain an (r)evolution and cannot be stopped
As long as you are in control of new (techn) implementations,
you can ‘control’ the (r)evolution (teletext, digital radio, CD)
Today, BC org are less in control (mobile, Ipod, P2P, iPTV, Broadband)
EBU TECHNICAL - your reference in media technology and innovation
From broadcasting to media organisatons
Marketyesterday
Markettomorrow
Cro
ss- & M
ultim
ed
iao
rgan
isatio
ns
Tra
dition
alo
rgan
isatio
ns
Newmedia servicesi-Player, i-pod,
Broadband media, ...
New non-linearprogramming
radio & TV
Expandedlinear programming
radio & TV (more choice &quality)
Currentlinear programming
radio & TV(one-to-many)
Broadcasting organisations evolve to (multi-)media organisations and are (cross-)active in all media services on different platformsBroadcasting organisations evolve to (multi-)media organisations and are (cross-)active in all media services on different platforms
more control
more choice
& quality
more services
EBU TECHNICAL - your reference in media technology and innovation
• intentional use:
wallpaper, lean backward, surprise me
•interactivity: easy, simple, low
• screen: large, HDTV, home cinema (high quality)
• rich and multimedia content
intented for shared usage
• intentional use:
Lean forward, brief/surprise me
• (inter)activity: high
• screen: medium
• rich multimedia and interactive content
mainly for personal (deeper) usage
• intentional use: good companionship, interact, brief me
• interactivity: high
• screen: small
• content mainly for ad hoc usage
Shared context
Mobile context
Personal context
Media usage context (network + platform)
EBU TECHNICAL - your reference in media technology and innovation
Area of media services and media context
1 2 3
4 5 6
7 8 9
LINEAR
(audio-visual mat)
NON LINEAR
(audio-visual mat)
MULTIMEDIA
(data, text, pictures, game)
MEDIA - SERVICES
ME
DIA
- C
ON
TE
XT
SHARED
(lean backward)
PERSONAL
(lean forward)
MOBILE
(on the move)
EBU TECHNICAL - your reference in media technology and innovation
Triple play in content and in context
1 2 3
4 5 6
7 8 9
LINEAR
(audio-visual mat)
NON LINEAR
(audio-visual mat)
MULTIMEDIA
(data, text, pictures, game)
MEDIA - SERVICES
ME
DIA
- C
ON
TE
XT
SHARED
(lean backward)
PERSONAL
(lean forward)
MOBILE
(on the move)
Media companies:
a integrated media service via one brand
media experience adapted/presented for every
context
EBU TECHNICAL - your reference in media technology and innovation
Media organisations grow ...
1 2 3
4 5 6
7 8 9
LINEAR
(audio-visual mat)
NON LINEAR
(audio-visual mat)
MULTIMEDIA
(data, text, pictures, game)
MEDIA - SERVICES
ME
DIA
- C
ON
TE
XT
SHARED
(lean backward)
PERSONAL
(lean forward)
MOBILE
(on the move)
Media companies expected by tge public to be active on all platforms:
•Different services
•Different networks
•Different devices
EBU TECHNICAL - your reference in media technology and innovation
Total media experience ... total value
Morgan Stanley – tech reports . Source: CBS Sports Interactive
EBU TECHNICAL - your reference in media technology and innovation
Mature media services – ‘high customer value’‘value of investment’ versus ‘protection of service’
EBU TECHNICAL - your reference in media technology and innovation
Multi channel and multi-platform delivery
Most important
devicesTraditional
Media TV
Analogue cable/terr
Broadband DSL/Cable, FM analogue Radio
PC
Multi-purpose devices
Multi-
and cross-media
offer
TV
Analogue Cable
Broadband CableFM analogue
Radio
PC
iDTV
HDTV
PCTVGSM
Game Cons
Digital Cable ADSL/Broadband TVVDSLGPRSUMTS/3GDABSatellite, … Others: PDA, …
Fro
mT
ow
ards
Traditional channel
Multi-Channel
Media content will be delivered via different technologies (=channels) to different devices (=platforms). The media users expect that this content (brand) will be
accessible continuously and via interoperable devices.
Media content will be delivered via different technologies (=channels) to different devices (=platforms). The media users expect that this content (brand) will be
accessible continuously and via interoperable devices.
EBU TECHNICAL - your reference in media technology and innovation
Different networks to reach the public (‘New’: broadband) ‘IPTV over DSL’ compared with DVB-S and DVB-C
12
linear IPTV and IP Radio
Voice-phone
ARD
DSL-head end
DSL-head end IPTV
Digital-B
ouquet
DVB-S
Broadband-
cable-head end
Broadband-
cable-head end
Distribution
Distribution
DVB-C
Broadband-InternetWWW
+
DSL-Access
Satellite
DSLAMPoP
IPTV IP Radio
Multicast
Unicast © WDR November 2008, Technology and Innovation Management
EBU TECHNICAL - your reference in media technology and innovation
IP/Broadband based media servicesManaged & Un-Managed solutions
13Source: www.openiptvforum.org
EBU TECHNICAL - your reference in media technology and innovation
Consumer Access to Internet Content on/for the TVDifferent devices come to the market
PC-centric Vertical operators
Windows Media
Extender
Desktop PC
+
Media Center
Software
+
Media Center PC
for the living room• Multi-play bundles
• HD on-demand
• PVR functionality
• Media Guide
• Local content
Differentiators
+ Flexible platform
+ Processing power
- Complicated
- Costly
+ Television focused
+ Managed Service
- Closed system
- Limited offer
- Monthly subscription charge
CE-centric
Integrated
• Philips NetTV
• Sony’s Bravia Link
• ActiVila in JapanDedicated-device approach
Vudu
Xbox 360
Game consoles
PS3
TiVoApple TV
+ Easy experience
+ Cost effective
+/- (semi-) open system
EBU TECHNICAL - your reference in media technology and innovation
What is P2P (Peer-to-Peer)?
P2P is a distribution network using the users‘ infrastructure each user receives and transmits segments to other users
Users must allow to use their machine‘s storage, processing power and upload capacity
Both linear and on-demand services over the internet
real time video/audio streaming
file downloading
© WDR November 2008, Technology and Innovation Management 15
EBU TECHNICAL - your reference in media technology and innovation
P2P – ease to use – roles?
16
Seeder of
media file
1. break down
into pieces
x..a.x..0.
2. SHA1- Hash of
pieces and source
Tracker-Server organises and updates
sources (Peers) of the Torrents
3. Torrent-file
with metadata
and Hashs
2 kB
4. Transfer of Torrent- file via Mail, Webserver or RSS
5. BT- Client opens Torrent
and receives sources
from the tracker
6. Download
of 1st Piece
7. BT- Client signs on at
the tracker as a source
© WDR November 2008, Technology and Innovation Management
EBU TECHNICAL - your reference in media technology and innovation
P2P - legal usage
P2P usage by broadcasters
P2P assisted Live-StreamingOctoshape: DW-World, TVE - Televisión Española, ESC 2008, EBU Media Portal …
P2P based on-Demand Streaming respectively Download:- BBC‘s iPlayer
P2P usage by content aggregators
P2P supported Live-Streaming: Zattoo (Belgium, Denmark, Germany, France, UK, Norway, Switzerland, Spain)
Miro combines a Software based open content guide with RSS and BitTorrent (BT): platform for video podcasts from NBC, PBS, NRK, …
17
EBU TECHNICAL - your reference in media technology and innovation
P2P – illegal usage Music was my first love ... but others follow
EBU TECHNICAL - your reference in media technology and innovation
P2P – illegal usageMedia types: traffic volume content type (Germany, BitTorent)
EBU TECHNICAL - your reference in media technology and innovation
Future outlookBandwidth growth
EBU TECHNICAL - your reference in media technology and innovation
Future outlook Subscriber growth
EBU TECHNICAL - your reference in media technology and innovation
Future outlook Performance growth
•more performant systems arrive in the home
•professional tools enter and can be run at home
EBU TECHNICAL - your reference in media technology and innovation
Future outlook Storage growth
EBU TECHNICAL - your reference in media technology and innovation
Conclusions
Today, unlawful copying and redistribution of broadcasts can be done more easier by anybody without special technical knowledge
New technologies and services to improve the consumption of broadcasts will be developed only if the broadcasters' investments therein are adequately protected
Broadcasters need effective protection against any unauthorized retransmission of their broadcasts, i.e. via any platform, and be it simultaneously, deferred, or only partly
EBU TECHNICAL
Thank you
Lieven Vermaele