Easy Choices Evaluation

Objectives:

Get to know each other and exchange information about TANL/Easy Choices

Discuss results of the sales data analysis

Discuss results of the surveys

Brainstorm ideas to improve and “keep it fresh”

Image:www.airportlimo.com

Sales Data

Timeframe: 6 menu cycles Before 1Before 2Start (Easy Choices launch 3/21)After 1After 2After 3

Before 1 Before 2 Start After 1 After 2 After 330

32

34

36

38

40

42

44

Percentage of entrée items with apple logo

*After 3 includes the 4th of July which was a Thursday, this led to a decline in sales of turkey with stuffing, a 1-apple item

Before 1 Before 2 Start After 1 After 2 After 3 0

10

20

30

40

50

60

Percentage of wok items with apple logo

Before 1 Before 2 Start After 1 After 2 After 3 72

74

76

78

80

82

84

Percentage of grill items with apple logo

before 1 before 2 start after 1 after 2 after 30

10

20

30

40

50

60

70

80

Percentage of starch items with apple logo

before 1 before 2 start after 1 after 2 after 365

70

75

80

85

90

95

Percentage of vegetable items with apple logo

vegetables any apples, including 3rd vegetable

before 1 before 2 start after 1 after 2 after 390919293949596979899

Percentage of vegetable items with apple logo, including 3rd vegetable

before 1 before 2 start after 1 after 2 after 33800

4000

4200

4400

4600

4800

5000

5200

Total vegetable sales

before 1 before 2 start after 1 after 2 after 302468

1012141618

Sales of dessert, candy, and ice cream (% of total customers)

Paper Survey

Picture: Deborah Keane

What brings you to the DHMC cafeteria?

I am an Employee 252Visitor 21Patient 13Other 6

Have you noticed the Easy Choices labeling?

Yes = 68.8%No = 30.8%

Yes: Employee: 70.2 %Visitors: 57.1 %patients: 76.9 %other: 33.3 %

The Easy Choices labeling has influenced my food choice today.

strongly agree

agree disagree strongly disagree

N/A0

5

10

15

20

25

30

35

Strongly agree + agree: 43.15% Strongly disagree + disagree: 41.1%

The Easy Choices labeling has influenced my food choice in the last few weeks.

strongly agree

agree disagree strongly disagree

N/A0

5

10

15

20

25

30

35

Strongly agree + agree: 43.8% Strongly disagree + disagree: 33.6%

The Easy Choices labeling will influence my food choice in the future.

strongly agree

agree disagree strongly disagree

N/A0

10

20

30

40

50

60

Strongly agree + agree: 65% Strongly disagree + disagree: 19.5%

Choosing healthy food when eating out is important to me.

strongly agree

agree disagree strongly disagree

N/A0

10

20

30

40

50

60

Strongly agree + agree: 84.3% Strongly disagree + disagree: 6.9%

Survey Monkey results• 9 surveys through LWWW• 5 of them had noticed the labeling, 4 had not• 3 of them never go to the cafeteria,

5 go 3 times/week or less• Half of them or less were influenced today or in

the last few weeks.• But 75 % say that it will influence them in the

future.• 5 of them agree that the labeling is easy to

understand (rest N/A).

Comments

• People noticed poster but not labeling in the cafeteria• People did not know about the program at all• Information on the web site• Information for employees who don’t have access to the

intranet

• Survey itself made people more aware• Some people were confused about the criteria/why

certain foods would get apples while other that seemed healthier did not

Where do we go from here?

InformationMarketingEducation

Thank you and keep “appelizing”!