Earring Tree

Sarah ZoubaaErin JonesMadi Nickander

“Only 5% of women naturally possess the body type often portrayed by Americans in the media”

Women in the media are not representative of the American population today

“Average American woman is 5’4” and weighs 164 pounds and the average American model is 5’11” and weighs 117 pounds”

Women are negatively pressured by the media to use makeup and jewelry to glamorize themselves

The design of our tree is meant to look dead or decaying to represent how women are portrayed in the media

OUR ARGUMENT

EthosGoodwill and character

PathosSelf-esteem and confidence

LogosFunctionality

RHETORICAL SITUATION

PRINTING OUT PRODUCT

Changing our DesignPositive FeedbackNegative Feedback Constructive CriticismsUsability Testing

FEEDBACK

OnlineProduce our own website to incorporate more products in the future that support our argument

Gain sponsorship from Dove Real Beauty Campaignhttps://www.youtube.com/watch?v=iYhCn0jf46U

Offl ine/In-StoreCharming Charlie’s, Francesca's, Claire’s In stores like these, our product will be sold alongside complementary items such as earrings

DISTRIBUTION OF PRODUCT