• Research Purpose and Objectives

• Secondary Data Research

• Qualitative Research Design and Methodology

• Quantitative Research Design and Methodology

• Analysis• Recommendations

AGENDA

• NRMH Youth Services•Transitional Services•Early Intervention Services

• 37 Referrals from 10000 projected population• Intention to increase referrals through

marketing• Market research required

BACKGROUND

• Failure to meet an Objective• 37 referrals from a

projection of 10000• Situation analysis

necessary to assess sources

• Decisions Alternatives• Distribution Medium (e.g.,

Print, Online, Affiliations)• Promotional Design (e.g.,

Colours, Images, Messages)• Distribution Locations

(e.g., Brock, Social Media)

• Information gap between current and desired research

PROBLEM AND DECISION ALTERNATIVES

RESEARCH OBJECTIVES

Levels of Awareness

Promotion Design

Promotion Distribution

Mediums

Existing Attitudes

InformationGap

Desired Information

State

• Online Promotions• Level of connection• Use of social media• Use of search

engines

• Education• Secondary• Postsecondary

• Workplaces• Employment rate• Incentives

• Limitations• Incompatible

Reporting Units

SECONDARY RESEARCH

• Question Design• Education and

Opinions

• Promotional Preferences

• Promotional Distribution

• Participant Selection• Target Market

• Brock University

• A N Myer Secondary

QUALITATIVE METHOD

• First Focus Group Results• Education restricted to

Brock

• Search engine and Brock Student Services

• Want positive messages

• Suggest social media

• Second Focus Group Results• Education restricted to

Myer

• Search engines and guidance counsellor

• Want positive messages

• Suggest print and professional website

QUALITATIVE RESEARCH

• SurveyMonkey• Free

• Ease of use

• Real-time data

• Limited Questions

• Limited Formatting

• Participants• 31 respondents

• Ages 15 to 26

• 13 females and 18 males

QUANTITATIVE METHOD

RESEARCH RESULTS

• The average participant was a female of ages 19 to 21

RESEARCH RESULTS

• The majority of respondents had no knowledge of general mental health service or NRMH • 54.97 and 58.80 percent

projected

RESEARCH RESULTS

• The majority of respondents were unconditionally comfortable discussing mental health, and perceived a negative stigma• 47.68 percent projected,

66.74percent projected

RESEARCH RESULTS

• The majority of respondents learned of MHS over indirect channels, and associated bright green, bright orange, black, and white with mental health• 47.68 percent projected,

66.74percent projected

• SurveyMonkey• $30 month

• Ease of use

• Real-time data

• 1000 participants

• Unlimited Questions

• Analysis• Brock volunteers

• Projectable Data

PROMOTION DISTRIBUTION

• Qualitative Results• Search Optimization

• Professional Webpage

• Social Media

• Print Media

• Partnerships

• Quantitative Results• Word of Mouth

• Print Media

PROMOTION DISTRIBUTION

PROMOTIONAL DESIGN