Post on 19-Nov-2014
description
E-mail marketing
Team members
Contents1. Email marketing overview
2. Major Challenges of email
marketing
3. Our Survey & Interview
4. Conclusion: Suggestions
E-Mail Marketing
Five main advantages of using email marketing
Competition with social media for recipients’ time and attention
Getting the budget and attention email programs deserve
Measuring and providing the ROI of email marketing programs
Young people abandoning email as a primary channel
Integrating email with other marketing channels
72 respondents58% men
42% women18 to 69 years old
Brought to you by the letter G.
55
12
1 1
Do you use a tablet to view e-mail?
Do you normally use a mac or pc ?
Do you receive any online marketing material?
10 interviews
50% men, 50% women23 to 35 years old
mass e-mails that used their first name were almost never read
and often deleted
delete the majority of the direct online marketing e-mails,
en-mass, that they receive upon first opening
their e-mail at work without opening them.
Just look at the following
picture
How eyes track through a scene
What’s the difference?
Why is email marketingstill necessary and
importantin marketing strategies?
Subject lines
Make them clear and to the point, and grab customers’ attention
Our suggestion to improve email marketing strategies
Design
Stay as simple as possible
Good design email examples
Benefits
Transform the subscription processInto a positive experience
Our suggestion to improve email marketing strategies
Personalization
But only to a proper extent
Frequency
Control frequency and exposure
Our suggestion to improve email marketing strategies
Social Media
Connect with them
Desktop Computer Mobile / Tabletto
Mobile &
Tablet
Understand how messages
appear on Mobile and
Tabletdevices
Our suggestion to improve email marketing strategies