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Racing On The E-Commerce Highway

Presented By : Sarang S Banubakde

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• With Internet Boom almost actions are getting online.•Rise in living standard and market’s capability

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•Huge emergence in of E-commerce business•Following of “also me” pattern

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• Huge choice to customer • Huge Competition for online Retailers• Race to maintain high RoC

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BIGGEST OF ALL

Customer Retention

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Make more new customer.Develop existing customer and converting them into long term potential user.In offline retail, 30% of the user contributes to 70% of every day sales, Lets hope it works here……

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Analyze data and actionable marketing campaign next purchase existing customer to come and shop again.It can be achieved by transactional data , pre click site and social media platform.

Data warehoused & segmented Targeted Communication

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Just not focus on click but what can be done after it…..

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