E-commerce Berlin Expo 2017 - The template in the shopping basket is redefining standards: How...

Post on 15-Feb-2017

121 views 0 download

Transcript of E-commerce Berlin Expo 2017 - The template in the shopping basket is redefining standards: How...

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Digital insurance solutions are disrupting traditional marketsMark Szabo,simplesurance group

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

The template in the shopping basket is redefining standards:

How digital insurance solutions are disrupting traditional markets

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Do you want fries with that?

Traditional cross-selling

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Florists sell chocolate and greeting cards

Tourist Agencies sell travel cancellation insurance

Media Markt sold „Fitness & Phone“

Offline cross-selling

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Why cross-sale of product insurances?

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Mobile as new anchor product

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

E-commerce solutions

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Assicurazione furto

Automated cross-selling of product insurances in e-commerce

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Online store solutions

Distribution channels

White label shops

Easy installation for alle-commerce shops.

Simple solution for retargeting, email,

after-sales and offline activities.

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

PluginEasy Integration

APIFull Integration

Integration

Billing

CRO

Touchpoints

Frontend

Matching

Maintenance

2 hours

Via simplesuranceYes

1-2

simplesurancesimplesurancesimplesurance

1 day

Via Partner

No

3

Partner

Partner

Partner

Integration options

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Plugin

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

• Easiest integration

• Highest conversion rate

• A/B-Testing

• Attention screen

• Overlay information

• Billing via simplesurance

Plugin Integration – Checkout page

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Purchasing process through Plugin

Customer adds insurance to the basket

via product or basket/checkout page

All information required is automatically taken from

purchase details

Customer receives invoice via email to purchase the

insurance

Electronic insurance certificate is forwarded to the

customer via email

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

APIFull Integration

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

• Multiple touchpoints

• Product page

• Basket page

• Checkout page

• Multi option / Multi product

• Overlay information

• Attention-screen

API Integration – Multiple touchpoints

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Purchasing process through API

Customer adds insurance to the basket

via product or basket/checkout page

Electronic insurance certificate is forwarded to

the customer via email

All information required is automatically taken from purchase details

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

White Label Shop

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

• E-mail campaigns

• After sales campaigns

• Retargeting

• Massive pool of insurable

devices

• Optimized for mobile and

desktop

• White Label Shop in your CI

• Quick and easy conclusion

Ideal solution

for:

White Label Shop

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Leading provider for automatic cross-selling solutions

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Cross-selling solutions work mobile / responsive

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Products we insure

Musical Instruments

PetsTires

Mobile Electronics Stationary Electronics / Household

Bikes

Glasses / Sunglasses

Furniture

DIY - Tools Travel Cancellation

Insurance

Babystrollers

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

We are a trusted partner

1,700+ Partners

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin *Optimization-module: PCT Patent Application No. PCT/IB2016/054594

Continuous performance optimization:

A/B Testing infrastructure

Traffic-split percentage-wise

Up to 4 variations in parallel

Real-time performance monitoring

Optimization of commission for the

partner shop

Testing of different parameters (UX,

design etc.)

Testing of product-options / price points

Testing of insurance products in parallel

(e.g. warranty extension vs. insurance)

12

12

Data driven performance optimization (100-200% uplift)

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Benefits of cross-selling

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Benefits of cross-selling

Easy to integrate

Additional Service in your

Shop

Makes you stand out from

competitors

Makes money for you

Europe-wide coverage

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

We let the customers of your shop add an insurance in 1 single click

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Thank youMark SzaboSales Manager International Key Accounts

Phone: 0049/ 306 88316 361Mobile: 0049/ 151 16568434E-Mail: mark.szabo@simplesurance.de