Post on 05-Dec-2014
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Dynamic Pricing for EnergyWhat are we so afraid of?
Melanie WempleResearch Associate, E Source
SWITCH
Tuesday, March 6, 2012
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The Situation
Source: TreeFrogTreks.com
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The Problem
Source: The VisionHelp Blog
3am 6am 9am Noon 3pm 6pm 9pm Midnight0369
1215
Price of Electricity Throughout the Day
Time of Day
Ce
nts
pe
r k
Wh
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The Problem
≠
2 pm 10pm
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The Problem
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The Solution
3am 6am 9am Noon 3pm 6pm 9pm Midnight0369
1215
Price of Electricity Throughout the Day
Time of Day
Ce
nts
pe
r k
Wh
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The Solution
Source: Mark Stivers
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Highsatisfaction
Unfamiliar
ChoiceConsumer
Illustrates true costsReduces Demand
Confusing
Persistence
EducationProtections
Unfair
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Sources: Bing Travel & Kayak
Flying
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Source: Sfpark.org
Parking
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Source: Department of Transportation & Transportation Alternatives
Driving
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Source: Major League Baseball
Sporting Events
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Source: Ticketmaster/Live Nation
Concerts
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Source: TechnaBob.com
Coca-Cola
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5am 8am11am 2pm 5pm 8pm
$2.50
$2.80
$3.10
$3.40
$3.70
$4.00
Dynamic Pricing for Gasoline
Monday - Friday Weekends & Holidays
Time of Day
Pri
ce p
er G
allo
nWhat’s next?
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Source: shirt.woot.com
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What’s next?
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For More Information
Melanie Wemple
Research Associate, E Source
303-345-9149 melanie_wemple@esource.com
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