DUE 402356 Recruitment Strategies To Meet The Needs Of New IT Jobs Dr. Ann Beheler, Principal...

DUE 402356

Recruitment Strategies To Meet The Needs Of

New IT Jobs

Dr. Ann Beheler, Principal InvestigatorAnn Blackman, Program ManagerConvergence Technology Center

Innovations 2008

www.convergencetechnologycenter.orgwww.convergencetechnologycenter.org

Three partner community colleges working together in the North Texas area

Convergence Technology Center

Focus Build curriculum for Convergence Technician Training

faculty case study/problem-based learning approach convergence technology content

Recruiting faculty and students from underserved areas Sharing materials with others utilizing CCCCD’s

partnership with National Center for Telecommunications Technology Regional Program

Types of Prospective Students

Undeclared major Entry level technician Re-careering individual Post Baccalaureate Recent High School Graduate

Individuals growing up in the 21st century will have 7 or more careers

Recruiting MUST be a multi-faceted, focused approach.

One Recruitment Event, Over and Over, Right?

Focused Recruitment

Provide “just in time” information Keep it relevant to what their interest and

needs are Show them the money Remember - If they’re not a geek, then they

know a geek

Focused Recruitment

Recruitment includes not just prospective students, but also

Parents, friends, family Teachers, advisors Employers

THE CHALLENGE

Provide training for jobs that don’t exist yet.

FOCUS On The BIG Picture – Raises Awareness Public Relations

Human Interest Stories Online newsletters, “Lifestyle” magazines

Service Clubs/ Chamber of Commerce Don’t forget the churches!

K-12 school events Math & Science Nights Classroom Visits

Make it Hands On

Middle School Field Trip to the Convergence Lab

FOCUS On Making A Connection Prospective College Students

Middle School and High School group campus field trips

Undeclared College Majors Focus on developmental math classes and

introductory computer classes Faculty and Staff

Lunch’n’Learns

Faculty/ Staff Lunch’n’Learn

SUBJECTS HAVE INCLUDED:

•What is a Smart Home, anyway?•Network Security: Why it’s important to you•Convergence Technology Lab tour•Voice Over IP

FOCUS OnInformation, Please! Email Communication

Upcoming courses Promote events Faculty development

Email Marketing www.constantcontact.com www.icontact.com

FOCUS OnInformation, Please!

SHORT, INFORMAL sessions Pizza Nights Java Jolts New Student Orientations

FOCUS OnInformation, Please!

WORKSHOP sessions TechKnowFire High School Faculty CEU’s“Influencing The Influencers” Career Week Tech Day

Partner with other College Resources Recruiting Student Life Tech Prep Leadership Development Programs

CCCCD ACE program resulted in recruitment of undeclared majors through the Developmental Math Program – we found student who didn’t know they could succeed in a career.

FOCUS On Retaining The Students Declare Your Degree Day Focus Groups

Plan TechKnowFire Suggest “Bringing IT Together” Network Dinners Participate in recruitment events

Take every opportunity to highlight and acknowledge student accomplishments

Access To Recruitment Materials1. www.convergencetechnologycenter.org

2. Login (upper right hand corner)

3. Register

4. Choose “Products” at bottom of page

5. Request access

After receiving access, you can login and immediately go to products page.

Your Best Recruitment Tools are Your Students

http://animoto.com/play/be382699e4fbeef443220b28cbf23285

Results to date

IT/Telecommunications registrations up almost 65% over 2004 (200+ more students)

Underserved percentages more than doubled except for Hispanics

Companies that traditionally recruited only 4-year graduates are recruiting from us now (Nortel, Perot, for example)

Collin Convergence Enrollments are up

Spr 07

Total Convergence

330 346 466 482 511 537

Women 35 39 57 66 70 76

African-American

27 38 41 40 52 63

Hispanic 25 27 42 44 19 42

Percentage Increase over Fall 04 Fall

04Spr05

Fall05

Fall06

Spr 07

Total Convergence

0 5% 41% 46% 55% 63%

Women 0 11% 63% 89% 100% 117%

African-American

0 41% 52% 48% 93% 133%

Hispanic 0 8% 68% 76% -24% 68%

Questions and Contacts

Dr. Ann Beheler Principal Investigator abeheler@ccccd.edu

Ann Blackman Program manager ablackman@ccccd.edu

This material is based upon work supported by the National Science Foundation underGrant No. 0402356. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation

DUE 402356 Recruitment Strategies To Meet The Needs Of New IT Jobs Dr. Ann Beheler, Principal...

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