Post on 11-Jun-2015
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Lauren MooresVP, Analytics
@lolomoo
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Desktop Mobile
Bridging Technology
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Desktop Mobile
Bridging Technology
PhysicalDigital
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Dstillery does this for thousands of models in real time
PhysicalDigital
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One thing mobile tech has been good at
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Moving Physical Behavior to the Digital World
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Digital to Physical
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Major Traveler Marketer: NYC
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Major Traveler Marketer: US
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Brand Insights
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Home Goods Marketer Device Propensity
Internet Av-erage
Brand A Brand B Brand C Brand D Brand E0
0.5
1
1.5
2
2.5
3
3.5
4
SmartPhone Index
Desktop Index
Tablet Index
Indexed O
ver
Inte
rnet
Avera
ge
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential12
Hotel Marketers Device Propensity
Internet Av-erage
Hotel Brand A Hotel Brand B Hotel Brand C Hotel Brand D Hotel Brand E0
0.5
1
1.5
2
2.5
3
3.5
4Tablet IndexSmartPhone IndexDesktop Index
Indexed O
ver
Inte
rnet
Avera
ge
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential13
Hotel Marketers Device Propensity
Internet Av-erage
Hotel Brand A Hotel Brand B Hotel Brand C Hotel Brand D Hotel Brand E0
0.5
1
1.5
2
2.5
3
3.5
4Tablet IndexSmartPhone IndexDesktop Index
Indexed O
ver
Inte
rnet
Avera
ge
I don’t get programmatic,but if I did,
I would buy it from...
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential14
Lauren Moores@lolomoo