Driving Intelligence

Robert R. Arguelles

Continental Teves, N.A.

February 2nd, 2004

Active Vehicle Safety:Advanced Vehicle Mobility and

Stability Control

Driving Intelligence

Active Vehicle Safety Systems Save Lives

• We are on the frontier of a revolution in active vehicle safety

• The technology to improve vehicle stability and reduce crashes is here today

• Surveys indicate safety systems, like electronic stability control, are highly desired by consumers

• Electronic stability control saves lives and money according to the latest traffic studies

• Continental is actively educating key stakeholders on critical active safety technology

Driving Intelligence

Our Industry is Under Siege

Driving Intelligence

Crashes Cost Americans $230 Billion

6.3 million passenger vehicle crashes in 2002

$230.6 billion economic cost to society

• Nearly 3 million injuries and 42,815 fatalities

• Rollovers accounted for 82% of the increase in fatalities• 95% of all crashes due at least in part to driver error

• 253,000 passenger vehicle rollovers• Injuries declined, but fatalities increased• Highest number of fatalities since 1990

Driving Intelligence

The Motor Vehicle Safety Equipment Exists Now to Help Reduce Crashes and Rollovers

It’s Called Electronic Stability Control

Driving Intelligence

Technology is our passion but

safety is our business

Driving Intelligence

Electronic Stability Control Improves Safety

We Have Safety Technology Today to Make Mobility Safer!

Driving Intelligence

The Bottom Line

Make the chassis itselfelectronically intelligent

Raise comfort and safety to new levels without sacrifices

Driving Intelligence

Passive Safety is Job Three

The next frontier isto prevent the crash

from occurring in the first place

Driving Intelligence

Active Safety is Job One

The key isto prevent the crash

from occurring in the first place

This is active safety

Driving Intelligence

Opportunities in Smart Safety Systems

The key isto prevent the crash

from occurring in the first place

Driving Intelligence

Automotive Safety Continuum

Phase 1: Avoid problem

situations.

Driving Intelligence

Automotive Safety Continuum

Phase 1: Avoid problem

situations.

Phase 2: Maintain control

if trouble begins

Driving Intelligence

Automotive Safety Continuum

Phase 1: Avoid problem

situations.

Phase 2: Maintain control

if trouble begins

Phase 3: Protection when the

crash is unavoidable

Driving Intelligence

Automotive Safety Continuum

Phase 1: Avoid problem

situations.

Phase 2: Maintain control

if trouble begins

Our Focus Should be

Crash Avoidance

Driving Intelligence

Driver

Tires

Brakes

Steering

Struts

Chassis Mounts

Springs

Electronics

Improved Safety Through Functional Integration

Driving Intelligence

Networking Active and Passive Technologies Will Improve Safety

Accident preventing systems(Global Chassis Control)

Stability management systems(Electronic Stability Program, Roll Stability

Control, Electronic Stability Program II)

Active SafetyAccident prevention

Electronic brake systems(Anti-lock Brake Systems, Traction Control

Systems, Brake Assist)

Hydraulic brake systems(brake caliper, brake booster, etc.)

Driving Intelligence

Networking Active and Passive Technologies Will Improve Safety

Accident preventing systems(Global Chassis Control)

Stability management systems(Electronic Stability Program, Roll Stability

Control, Electronic Stability Program II)

Active SafetyAccident prevention

Electronic brake systems(Anti-lock Brake Systems, Traction Control

Systems, Brake Assist)

Hydraulic brake systems(brake caliper, brake booster, etc.)

Passive SafetyInjury prevention

Injury preventing systems (OOP, CV)

Electronic restraints(Airbags, seatbelt tensioner,..)

Intelligent restraints (Satellites, PRP)

Mechanical restraints(seatbelts,..)

Goal:A vehicle that prevents accidents and injuries

Driving Intelligence

Continental Brings together Know-How in Tires, Electronics and Brake and Chassis

Electronics

Brake & Chassis

Tires

Driving Intelligence

Full Circle

Before:the industry “needs to do more”

on the safety front

Driving Intelligence

Full Circle

Before:the industry “needs to do more”

on the safety front

Now: we need to do more to make our technology better understood and

sought after in the new vehicle marketplace

Driving Intelligence

Our Challenge: Make Consumers More Aware of Active Vehicle Safety

Develop public awarenessof these possibilities to engineer a

miss…

Get them to buy them!

Driving Intelligence

J.D. Power & Associates Survey Ranked Stability Control among Top

10 Desired Features

Driving Intelligence

ESC Helps Save Lives

Recent study by Mercedes indicates Electronic Stability Control can reduce single vehicle crashes by 30%

• 30% reduction in the U.S. could save more than 5,000 lives

Same Mercedes study indicated total crashes for vehicles equipped with Electronic Stability Control were reduced by 15%

• Would save American public almost $35 billion

• Would pay for the cost of installing Electronic Stability Control on all vehicles built in the U.S. some 7-9 times

Driving Intelligence

Bottom Line in the Mercedes Study:

There was a clear drop in the accident rate after

standard installation of electronic stability control

Driving Intelligence

- In Japan -

• Toyota Study shows 35% reduction in single-vehicle crashes: could save more than 6,000 lives a year

• 30% reduction in head-on crashes could save another 2,500 lives per year

• 50% reduction for more severe accidents• Confirms Mercedes conclusion that electronic

stability control is more effective in the higher speed ranges where vehicle dynamics play a greater part and where crashes that do occur are more severe

Electronic Stability Control Helps Drivers Avoid Crashes

Driving Intelligence

- In Sweden -

Swedish National Road Administration Study:

• Electronic stability control found to reduce accidents with personal injuries

• Electronic stability control should be implemented in new cars ASAP

• Consumers should be advised to choose cars with electronic stability control, especially in countries with wet and icy roads

Electronic Stability Control Recommended For All New Vehicles

Driving Intelligence

• With fatalities overcoming the safety gains from seat belts and air bags (both passive systems), it’s now the critical time for the industry to embrace ACTIVE safety systems like electronic stability control. Using proven technology to save lives is a necessity

Electronic Stability Control Saves Lives

Driving Intelligence

Raising Consumer Awareness

www.drivesaferamerica.org

www.esceducation.org

Driving Intelligence

The Technology to Help Drivers Avoid Crashes Altogether and Make all Vehicles Safer is Within

Our Grasp…

Are We Ready?

Driving Intelligence

Active Vehicle Safety Saves Lives• We are the frontier of a revolution in active vehicle safety

• Technology to save lives, help prevent rollovers and reduce crashes is here today – ESC

• Electronic stability control is as important to safety as airbags, ABS or seatbelts

• Several recent independent studies from Europe and Asia prove electronic stability control saves lives and reduces crashes and their severity

• Electronic stability control helps avoid crashes before they happen

• Actively preventing accidents significantly reduces the number of injuries and will save thousands of lives annually

• This proven technology is available to the North American driving public today, but most consumers are still unaware it exists

Driving Intelligence

Robert R. Arguelles

Continental Teves, N.A.

February 2nd, 2004

Active Vehicle Safety:Advanced Vehicle Mobility and

Stability Control