Driving Exceptional Growth in Your Major Donor Program

April 29, 2015

Learn how to drive growth in your Major Donor program

Develop an action plan to activate in your own community

Session Objectives

Major Donor Growth

2010 2011 2012$0.0

$5,000,000.0

$10,000,000.0

$15,000,000.0

$20,000,000.0

$25,000,000.0Total Donations from Major

Donors

2010 2011 2012 2013 2014 2015 2016 2017 2010 2011 2012 -

100

200

300

400

500

600

700

800

900

1,000 Total Number of Major Donors

2010 2011 2012 2013 2014 2015 2016 2017

30.1% Growth 14.8%

Growth

Major Donors - Big Slice of Campaign

11%$6.7M

21%$12.7M

29.5%

$17.2M

5%$2.8M

Campaign Make-Up

CoreLeaderMajorCorporate

83%35,751

15%6,362

Donors 2014

Core

Major

Leader

2%660

33.5%$20M

What do YOU do to treat your donors like gold?

Brainstorm Session #1

Drivers of Success

#1: Focus on

Donor Experience

#2:Focus on Volunteer

Engagement

#3:Inspiring

Philanthropy

Drivers of Success

#1: Focus on Donor Experience

• Create individualized plans for Donors

• Personalize communication• Customize experiences for

families• Demonstrate impact of gift

How are you engaging YOUR volunteers?

Brainstorm Session #2

#2: Focus on Volunteer Engagement

• Empower Volunteers• Volunteer Staff Partnership• Leverage their networks

Major Donor Cabinet Co-Chairs

Prospecting Lead

Retention Lead Growth Lead

#3: Inspiring Philanthropy

• Recognition Programo Philanthropists Circleo Million Dollar Roundtable

• Special Projects• Matching Opportunity

What well-known Philanthropists in YOUR

community can you leverage with a matching

opportunity?

Brainstorm Session #3

1) Focus on Donor Experience2) Focus on Volunteer Engagement3) Inspiring Philanthropy

What is YOUR Plan of Action?

Questions?

• Karen Young – Vice President & COO Email: karen.young@calgaryunitedway.org

• Rhonda Roth – Director, Principal Gifts Email: rhonda.roth@calgaryunitedway.org

Thank You!