Post on 30-Jun-2015
description
DRIVING BUSINESS PERFORMANCE
THROUGH MEMBER COMMUNICATIONS
1
INDUSTRY CONTEXT
THE END OF
MEMBERSHIP AS WE KNOW IT
COMMUNICATIONS PERFORMANCE
2
THINKING ABOUT THE PRODUCT
WHAT IS YOUR CUSTOMER
REALLY BUYING?
“THERE IS ONLY ONE WAY OUT OF THIS MESS: OUTCOME-BASED MEMBER BENEFITS” - Sarah Sladek
MEMBER BENEFIT MATRIX
- ASAE, 2011
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MOST SOME LESS
MO
ST
SOM
E LESS
Problem Solving
Emo
tion
al
Optimal Position
3
BUILDING RELATIONSHIPS & RELEVANCE
17
INFORMATION
E
O I
O
N
M
VALUE
CONTENT
RELATIONSHIP
RETENTION/ RECRUITMENT
PROPOSITION
PLAN TO
SUCCEED
WWW.INGENIUMCOMMUNICATIONS.COM
@carolinekealey
caroline@ingeniumcommunications.com
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