Driving Analytics Insights with the next generation of Social Monitoring

Marshall SponderWebmetricsguru.com

CIPR – November 26th, 2010

Choosing the Right Tool for the job

In the PR and Marketing world there’s a ton of work on our desks

Our Time and life energy are sucked away with tasks that often aren’t preformed well

Choosing Wisely .. Or Not!

Technology choices have a profound impact on time spent listening and gathering information and ultimately, providing insight.

Keyword Based Tools have limitations

http://www.google.co.uk/#q=keyword+based+tools+suck&hl=en&prmd=iv&source=lnt&tbs=ww:1&sa=X&ei=2HvsTNTHD8uBhQed5dXMDA&ved=0CA4QpwU&fp=ec580a23bbcb13e1

Google Wonder Wheel

Getting Insightful Market Intelligence is frustrating for Analysts and stakeholders alike

Semantic/Machine learning Platforms cut down on drudge work and improve quality of

analysis

Timeline / Ticker Intelligence improves reporting and cuts down on manual work

Improved Sentiment Analysis provides insight into feelings and behavior

Faster and better interpretation of content using phases instead of keywords

Information rolled into dashboards to provide insight

Marshall SponderWebmetricsguru.com SocialMediaAnalyticsBook.com@webmetricsguruNow.seo@gmail.com