Sustainable Design

Mari

us Q

uin

tan

aO

Marcus

Miguel

Valentino

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We drink different

WATER WORLD FACT

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29% Earth

1.54 % Agriculture , 0.44 % Industry , 0.22 % Human

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Planet

97 % Oceans, 2.4 % Glaciers and Polar Ice Caps1.6 % Under ground, 0.6 % Rivers, Lakes , 0.001 % Vapor in

the air

2.2 % Drinkable Water

71%Water

WATER WORLD FACT

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WATER WORLD FACT

WATER WORLD FACT

In Europe the water is mainly provided by 3 corporations.

ThamesVivendiSuez : Aguas de Barcelona

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WATER WORLD FACT

3 most profitable business,

New economy € 300.000 Million a year Business

Blue Gold

$$$

$

$

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WATER WORLD FACT

€ 22.000 million to provide water to hole of the world

€ 72.000 million is spend in bottle water each year

UN.

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BARCELONA FACT

The lowest tap water use per capita in Europe109 Liters / Day / Person

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Accord

ing

to T

he A

jun

tam

ien

to

Several years of drought recently, water restrictions

BARCELONA FACT

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Four mayor Sources:

- Cuenca del Besos (Reservoir)

- Cuenca del Llobregat (Reservoir)

- Cuenca del Ter

- Sant Joan Despi (Desalination)

24% d r I n k d I f f e r e n t

BARCELONA FACT

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HOWABOUTYOU?

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Survey&

Interview

The user Profile for this investigation is a person from 20 to 60 year old that is in the go (from house to the office or moves around throw the city) and needs to get hydrated and buys bottled water.

Is a user that can feels inconvenience buying so many plastic bottles because they feel they are contaminating the environment.

Ethically responsible with the environment

Survey & Interview

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WHYBOTTLEDWATER?

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The result of the survey

Only 3 out of 10 of the surveyed stated that they drink tap water.

The main reasons for buying bottled water were that they perceive bottled

water as: healthier, purer, tastier, smelling better and because of habits.

Maria de la Cruz, Gracia Age: 30

I don’t drink tap water, I think the tap water is not very bad, but not good. I buy about 2 bottled of 50cl water per day. I don’t use jug to drink water, and I would reuse the plastic bottle to refill water because it is cheaper and recycle, is good for environment.

Survey & Interview

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Marco and JuanAge: 13

One of them drink tap water, but the other no. Because of the location. One is living in north of Barcelona and the other living in South of Barcelona. Tap water from the north of Barcelona is cleaner. Both of them don’t use jug to drink water because they are lazy to carry the container on the way. They will also reuse the plastic bottle to refill water. Because it is cheaper and recycle. One like “flavor water” but the other don’t because he think that water is normal.

Survey & Interview

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Miguel, San SebastianAge: 46

I don’t drink tap water in Barcelona because I think they don’t have filter in here. I buy bottled water for drink because I think that it’s is cleaner and healthier. I brought about 3 1Litre bottled water per day. I don’t like to use jug to drink water. I am lazy to carry it all the day. I don’t like flavor water because I think water is water. Usually I don’t reuse the plastic bottle to refill water.

Survey & Interview

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Paco CastilloAge: 52

I don’t drink tap water in Barcelona and I buy bottled water for drink because I think it’s is healthier. I buy about 2 bottled of 50cl water per day. I don’t use jug to drink water. I don’t like to carry it. I don’t like flavor water because I think water is water. I don’t reuse the plastic bottle.

Most people have their preferred brands, yet Price is most important

Survey & Interview

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Extr

em

e U

ser

Pro

file

Yi – Ling

Age: 30

Gender : Female

Profession : MD Student IED

Liters/ Day : 1.5 L

Yi - Ling is a very healthy Person, She likes to get her food in organic places preferably, and has water with her all the time, She is very concerned that by consuming bottled water she is contaminating to the environment but she doesn't refill the small bottles more than one time because she found out that plastic bottles contaminated the water after some time.

• Buying filters to have at home.

• Having big containers in stationary places to refill a small bottle.

• Making an effort and drinking tap water some times.

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Extr

em

e U

ser

Pro

file

NEEDSO

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User Political1,8 L a Day

Clean

Taste

Perception - Fresh - Pure - Healthy

Private Alternative

Public Alternative

Habits

Smell

Easy to buy

Easy to Carry

Environment

Economical

More Water

More Recycling

Distribute %

Usage

Less Garbage

Private Recycle

Affordable

Accessible

Public Alternative

Private

Alternative

BRAINSTORM

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Better

Perception

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Water Supplier

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Refillable

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SOLUTION

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User

Political

Environment

Economical

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Refillable Tast

e

Good for geographic

Healthier

Recycle

Water = Water

Easier to

drink

Water

Supplier

Better

Perception

ServiceResponsibilit

yCheaper

Tim

e Located

experience

Locationcarrying

On the street

Material

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CAMPAIGNS

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ADVERTISMENT

*1,547 FOUNTAINS in BARCELONAAccording to The Ajuntamiento

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Sources of drinking water:

278,446 m³ / year

Water consumption in these sources during 1999

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=+

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Water from fountain Filter RefillableCleanHealthierCheaper

Solution

!Thanks

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