EVEN THE WEIRD IDEAS#STACKATHON

Dream it. Build it. Set it free.Dream It. Drupal It.

Acquia Delivers Digital Experiences-as-a-Service"

Business-Enabling SaaS Tools

High Performance, Managed Cloud Deployments"

Application Management Suite"

Acquia Delivers Digital Experiences-as-a-Service"

Business-Enabling SaaS Tools

High Performance, Managed Cloud Deployments"

Application Management Suite"

Acquia Delivers Digital Experiences-as-a-Service"

DRUPAL!

Acquia Cloud

• Subscription model, annual and multi-year contracts"

• Solutions that scale to hundreds of sites!

• Add-on cloud products to extend & manage apps"

Acquia Growing Globally"

• 250% 3 year CAGR"• 2000+ customers"• 330+ employees"• Global: "− Boston, Portland OR, Washington

DC, UK, France, Netherlands, Australia"

PROPRIETARY AND CONFIDENTIAL - do not redistribute

$0

$10

$20

$30

$40

$50

$60

$70

2010 2011 2012 Plan Actual

Annual Bookings (MM)!

Inside Most Large Organizations, Web Strategy Is Broken"

• Typical organization:"- Hundreds of websites"- Too many point solutions"- Too much complexity"

• Short term roadmap includes:"- Mobile versions of all sites"- Multi-channel content delivery"- Digital commerce solutions"

Microsite" Microsite"

Promotional"Campaigns"

Microsite"Microsite"

Event "site"

Blog"Product

site"

Corp "comm

site"

Extranet"

Wiki"

Media gallery"

Communitysites"

Intranet"

Commerce site"

Landing "Pages"

Main "website"

Requirements of Digital Organizations"

• Unified platform to reduce costs and complexity"

• Manage digital experiences across customer lifecycle!

• Rapid integration with existing marketing toolset"

Digital Customer Lifecycle!

Retain"Sell"Manage"Measure"Engage"Attract"

Proprietary Approach Results in Redundant, Incompatible Technologies"

Proprietary Approach Results in Redundant, Incompatible Technologies"

Flexibility and Integration Drive Digital Competitive Advantage"

What are the main drivers for a new digital experience platform? "

1.  Limited flexibility!

2.  Total cost of ownership!

3.  Poor, inadequate functionality!

4.  Inability to quickly innovate"

10 Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012

Drupal Becoming the Dominant Platform for Modern Digital Experiences"

• Content-rich, social experiences"• Global developer community"• Open, standards architecture"• Assembly rather than coding"• Optimized for mobile delivery"

Open source Drupal:

• Unparalleled innovation"•  Increased business agility"• Faster time to market"• Measurable ROI"

Benefits to Enterprise

Media" Entertainment" Public Sector" Higher Ed"

Acquia Customers"

PROPRIETARY AND CONFIDENTIAL - do not redistribute

High Tech" Pharma / Healthcare" Financial Services" Others"

Acquia Customers"

PROPRIETARY AND CONFIDENTIAL - do not redistribute

Integrated Digital Experience Market"

Integrated Digital

Experiences

Integrated Digital

Experiences

$10B+ market

Acquia Demand Gen / Sales Model"

70% of prospects have selected Drupal to build one or more web properties

1!

• Customer has success with Acquia + Drupal

• Builds more Drupal sites with Acquia subscriptions

• $160K renewals plus upsell

3!

•  Purchase subscription to Acquia cloud products

•  $50+K ASP

•  60 day sales cycle

2!

Summary"

Rise of integrated digital experiences is disrupting the status quo

Drupal offers superior innovation and ROI

Acquia is uniquely positioned to benefit

Multiple monetization streams Extensive customer traction

Explosive growth

PROPRIETARY AND CONFIDENTIAL - do not redistribute

17

THANK YOU!

Tom Erickson"tom.erickson@acquia.com"