Dr. Kajit Sukhum

Assistant Director General

International Affair

DEPARTMENT OF INTELLECTUAL PROPERTYTHAILAND

IP PANORAMA IN THAILANDIP PANORAMA IN THAILAND

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ContenContentt

1. Thailand’s IP Statistics and IP Education Policy

1. Thailand’s IP Statistics and IP Education Policy

2. The Reason to Develop Thai Version of IP Panorama

2. The Reason to Develop Thai Version of IP Panorama

3. Recommendation for Arab Nations3. Recommendation for Arab Nations

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1. Thailand’s IP Statistics and IP Education Policy

1.1 IP’s Role of Economic Development of Thailand

1.2 Role of DIP

1.3 IP Statistics of Thailand

1.4 Main Goal to Raise Human Resource

Using IP E-Learning

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1.1 IP’s Role of Economic Development of Thailand

A. National Strategy on IPA. National Strategy on IP

B. Creative EconomyB. Creative Economy

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1.1 IP’s Role of Economic Development of Thailand

A. National Strategy on IP (July 2009) with Prime Minister as the Chair of the National Comm.

...ObjectiveThe main objective is to base the

country’s future economic development on creativity, being able to rely on

its own creative wealth and compete at the international level.

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The 6 policies underNational IP Strategy (1)

1. Establishment of Ownership for 1. Establishment of Ownership for Creators and Right OwnersCreators and Right Owners

2. Utilization and

commercialization of IP

3. Development of intellectual property protection system on

par with international standards and practices and resilient to

changes in technologies

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4. Prevention and suppression of intellectual property rights violation

5. Raising awareness and public education

6. Providing a proper finance

The 6 policies underNational IP Strategy (2)

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B. Creative Economy Policy

What is “Creative Economy”?

The concept to drive economy

by using knowledge, education,

creativity and

IP utilization to link culture,

traditional knowledge,

technology and innovation.

What is “Creative Economy”?

The concept to drive economy

by using knowledge, education,

creativity and

IP utilization to link culture,

traditional knowledge,

technology and innovation.

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The scope of the Creative Economy Policy covers 4 clusters of altogether 15 industries.

1) Craft

2) Historical and culture tourism

3) Thai food

4) Thai traditional medicine industries

Scope of Creative Economy (1)

Culture Heritage

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Scope of Creative Economy (2)

Arts

5) Performing arts

6) Visual arts industries

Media

7) Film

8) Publishing

9) Broadcasting

10) Music industries

Media

Art

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Functional Creation Arts

11) Design

12) Fashion

13) Architecture

14) Advertising

15) Software industries

Functional Creative Arts

Scope of Creative Economy (3)

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The 4 CommitmentsThe 4 Commitments

1. Creative Infrastructure

2. Creative Education andHuman Resources Development

3. Creative Society and Inspiration

4. Creative Business Developmentand Investment

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Developing Information Technology SystemsDeveloping Information Technology SystemsRelated to IPRelated to IP

Developing Information Technology SystemsDeveloping Information Technology SystemsRelated to IPRelated to IP

Handling Mediation & Settlement of IP DisputesHandling Mediation & Settlement of IP DisputesHandling Mediation & Settlement of IP DisputesHandling Mediation & Settlement of IP Disputes

Developing Developing Measures andMeasures andMechanisms for Protection of IPMechanisms for Protection of IP

Developing Developing Measures andMeasures andMechanisms for Protection of IPMechanisms for Protection of IP

Protecting Protecting IP RightsIP RightsProtecting Protecting IP RightsIP Rights

Conducting Reform & RevisionConducting Reform & RevisionOf Registration related to IPOf Registration related to IP

Conducting Reform & RevisionConducting Reform & RevisionOf Registration related to IPOf Registration related to IP

Establishing Mechanism for Promoting of IP RightsEstablishing Mechanism for Promoting of IP RightsEstablishing Mechanism for Promoting of IP RightsEstablishing Mechanism for Promoting of IP Rights

1.2 Role of DIP1.2 Role of DIP

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1.3 IP Statistics of Thailand (1)1.3 IP Statistics of Thailand (1)

Statistics of Patent Application and Granted

0

1,000

2,000

3,0004,000

5,000

6,000

7,000

8,000

2005 2006 2007 2008 2009

year

num

ber

Thai Application Foreigner ApplicationThai Granted Foreigner Granted

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1.3 IP Statistics of Thailand (2)1.3 IP Statistics of Thailand (2)

Statistics of Petty Patent Application and Granted

0

500

1,000

1,500

2,000

2,500

2005 2006 2007 2008 2009

year

num

ber

Thai Application Foreigner Application

Thai Granted Foreigner Granted

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1.3 IP Statistics of Thailand (3)1.3 IP Statistics of Thailand (3)

Statistics of Copyrights

0

10,000

20,000

30,000

40,000

50,000

2005 2006 2007 2008 2009

year

num

ber

T hai Application Foreigner Application

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1.3 IP Statistics of Thailand (4)

Statistics of Trademark Application and Registration

0

5,000

10,000

15,000

20,000

25,000

30,000

2005 2006 2007 2008 2009

year

num

ber

Thai Application Foreigner ApplicationThai Registration Foreigner Registration

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Statistics of the Application and Registration of Geographical Indication

0

2

4

6

8

10

12

14

16

2005 2006 2007 2008 2009

year

num

ber

Thai Application Foreigner ApplicationThai Registration Foreigner Registration

1.3 IP Statistics of Thailand (5)

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Basic Researc

h

Publications

Ph.D., Promotion, Tenure

New Ideas

Sourcing Funds

Grants/ Sponsors

hip

Patents

Inventions/ Technologi

esEducation

Proof of

Concept Product

Development

Manufacturing

Sales

Customer

Needs

Applied

Research

Customer

Fulfillment

Business

The Difference Between Education & The Difference Between Education & BusinessBusiness

1.4 Main Goal to Raise Human Resource Using IP E-Learning

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StrategicIP

Management

Linkage Between Technology, IP, And Market

TechnologyInnovation

(Value creation)(Value creation)

IPSystem

(Value Protection)(Value Protection)

Marketplace(Value Realization)(Value Realization)

Market Monopoly

Market-DrivenInnovation

ExclusiveRights

1.4 Main Goal to Raise Human Resource Using IP E-Learning

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IP Panorama in Thailand

Total time from beginning: approximately 1 year

Done: 30 September 2009 Total cost of production: Translation US$ 6,250

Animation US$ 12,500

Has not been officially inaugurated.

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2. The Reason to Develop Thai Version of IP Panorama

2.1 Strong Points of IP

PANORAMA

2.2 Future Plan to Use IP PANORAMA

2.3 Comments from Participants who Experienced IP PANORAMA in Thailand

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2.1 Strong Points of IP PANORAMA

(A) Descriptive Presentation of a Real Situation

(C) Effective online tool great with modern world

(B) Effective Use of Details Content

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2.2 Future Plan to Use IP PANORAMA

(C) Opening more opportunities for other countries to adjust the format of IP PANORAMA

(A) Distributing CDs, DVDs of IP PANORAMA among schools, colleges and universities.

(B) Handling the Seminar/Workshop by using real cases on IP PANORAMA for SMEs, student, TLO, and IPMO.

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2.3 Comments from Participants who Experienced IP PANORAMA in

Thailand

(A) Complicating Steps of Learning Tools

- non continuous play- non continuous play

- some conversational and none- some conversational and none

(B) Substantive Content IP PANORAMA (Time & Details)- Sometimes too much story, lost track- Each section is too long for online

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3. Recommendation for Arab Nations

The best animated E-Learning Contenton IP.

Need to be advertised more to the public, particularly, educational institutions.

On the website, there should be explanation to the benefit of undertaking IP Panorama.

Periodical competitions among users.

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Recommendations for KIPO

Need to improve the animation to be more realistic.

Greater flow of conversation instead of reading text.

Making the content more flexible for domestic laws.

Using examples from translating countries. Applying more international cases; i.e. infringements & resolutions.

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Thank You

DEPARTMENT OF INTELLECTUAL PROPERTY, THAILAND

www.ipthailand.go.th