Bringing Programmatic Efficiencies to Premium Direct Sales

Ben TrendaCRO of @isocket

@btrenda

Pu

blish

ers

Agen

cies/ Ad

vertisers

Prem

ium

/ Direct

Un

sold

/ Rem

nan

t

Programmatic

Manual

BuyerDecisioning

SellerDecisioning

RTB Programmatic Premium

Old fashionedRetargeting

Manual RFP/ IO Process

Futures markets exist for a reason

Programmatic

Manual

Remnant Premium

RTB/ Private Exchanges$.30 to $5.00

Premium Programmaticisocket: > $9 average

$20 + is common

Ad Networks$.05 to $3.00

Manual RFP/ IO Process$ varies widely

Automation+

New Orders

Value Creation+ Scarcity

Master Catalog. Digital IO’s. Identity Management. Open API’s. Not another UI.

Property Specific. Premium. Reserved. Fully Transparent. Point and Shoot. Easy.

RTB & Programmatic Direct Are A Cute Couple

Test & Scale

Over & Under Frequency Management

Dynamically decide which creative to serve(with publisher approval)

Premium brands care about how their sausage is made

Don’t wait until they make a car that flies

Ben TrendaCRO @isocket

@btrendaben@isocket.com