DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

Post on 25-May-2015

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The line between traditional broadcast content and consumer-generated content is becoming blurred. Content creators on both sides have accepted this new reality as a way to spread new ideas. Now even traditional shows, like Mr. Rodgers, are being mashed up and re-consumed. Jason Seiken of PBS will discuss the challenges of creating a organizational culture that embraces risk-taking at Internet speed -- and how creating such a culture is critical to growing audience and revenue. Presenter: Jason Seiken, svp, interactive, product development & innovation, PBS @jseiken

Transcript of DPS: Blurring the Lines: Traditional Broadcast vs. Consumer-Generated Content

Be Your Company’s Revolutionary

(and Live to Tell the Story)

Jason Seiken@jseiken

Be Your Company’s Revolutionary

(and Live to Tell the Story)

Jason Seiken@jseiken

2009: 2 million videos viewed per month2012: 156 million videos viewed in Sept.

Source: comScore, Sept. 2012

40% percent of all time spent watching video on U.S. kids sites is on PBSKIDS.org

Source: comScore, Sept. 2012

PBS is #1 in unique visitors among major networks

Source: Comscore, February 2011(comScore MediaMetrix, Sept 2012)

PBS (all sites)

NBC.com

CBS.com

PBS.org (no kids)

ABC.com

FOX.com

CWTV.com

0 2000 4000 6000 8000 10000 12000 14000

Be Your Company’s Revolutionary

(and Live to Tell the Story)

Jason Seiken@jseiken

Be Your Company’s Revolutionary

(and Live to Tell the Story)

Jason Seiken@jseiken

1. Create amazing products that push organization outside its comfort zone

"... a new video hub that's arguably the most innovative and well designed on the market.”

"It really is quite a beautiful thing ... amazing, gorgeous.”

"Suddenly, PBS has become a totally different animal ...

It is fantastic. Easy to use. Modern. Flashy."

”PBS may be cooler than you think."

Be Your Company’s Revolutionary

(and Live to Tell the Story)

Jason Seiken@jseiken

Be Your Company’s Revolutionary

(and Live to Tell the Story)

Jason Seiken@jseiken