Welcome

Christian AmadasunProduct Specialist

With the shift to mobile, the way weconsume content has changed

Data from: Reuters Institute - Digital News Reporthttp://www.digitalnewsreport.org/survey/2015/executive-summary-and-key-findings-2015/

2015201420132012

60%

40%

20%

0%GermanyJapan France UK US Denmark

NA

Mobile web is a large part of news consumption

State of the News Media 2015, Pew Research Centerhttp://www.journalism.org/2015/04/29/state-of-the-news-media-2015/

78% of top news sites and apps(2015)

Mobile > DesktopVisitors

20% of top news sites and apps(2015)

Mobile > DesktopTime Spent Per Visit

State of the News Media 2015, Pew Research Centerhttp://www.journalism.org/2015/04/29/state-of-the-news-media-2015/

53%abandon if a

site takes > 3 secto load

1 out of 2 people

expect a pageto load in < 2 sec

88%are less likely

to return if theyhave a bad UX

Consumers Have High Expectations On Mobile

77%Of mobile sites take longer than 10 sec to load

19 seconds is the average load time for

mobile sites on 3G networks

1.49MBAverage size of page payload

The mobile web experience often fails to meet consumer expectations

9:34 AM

contentbazaar.co/20160314/pi-way

9:34 AM

contentbazaar.co/20160314/pi-way

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9:34 AM

contentbazaar.co/20160314/pi-way

SlowLoading

Non-ResponsiveContent

ContentShifting

Consumers are frustrated about their mobile web experience

We need a more sustainable model thats...

Fast Easy to implement

Embraces the open web

Enables monetization

Accelerated Mobile Pages Project

Introducing ...

Ads Content Access

FormatAnalytics

Google is collaborating with the publisher ecosystem

Publishers

Vendors

Platforms

Collaborators

Image: https://en.wikipedia.org/wiki/Auto_racing#/media/File:Three-wide_multiple_row_back.JPG

10x4xLess DataFaster

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AMP elevates the performance baseline for everyone

Average Mobile Site

Image: https://en.wikipedia.org/wiki/Auto_racing#/media/File:Three-wide_multiple_row_back.JPG

Hand-Tuned Site

Average Mobile Site

Image: https://en.wikipedia.org/wiki/Auto_racing#/media/File:Three-wide_multiple_row_back.JPG

Hand-Tuned Site

Average Mobile Site

Image: https://en.wikipedia.org/wiki/Auto_racing#/media/File:Three-wide_multiple_row_back.JPG

AMP

Hand-Tuned Site

Average Mobile Site

Image: https://en.wikipedia.org/wiki/Auto_racing#/media/File:Three-wide_multiple_row_back.JPG

All AMPs

What is AMP?

HTML5(AMP-HTML)

JavaScript(AMP JS Library)

CSS3(Custom styling)

Caching(AMP Cache)

AMP supports all kinds of static content and verticals

Recipes E-commerce Lyrics, media knowledge

Sports Social news aggregation How-to

Gaming

Multiple Google canvasses support AMPTop stories carousel in Search Select rich cards in Search Blue links In SearchNews and Weather App

Top Ad Networks & Ad Servers Supported

Rich media banners Content recommendationsStatic banners Text ads Video ads

Most industry standard ads are supported

Proprietary + Confidential

90% of publishers are experiencing higher CTR

80% of publishers experiencing higher viewability

90%

80%

AMP monetization is on par with non AMP pages

Top Analytics providers

AMP Publishing Flow

AMP-HTML

HTML

AMP Cache

CMS

Ad revenue and analytics

Publishers depicted are examples for illustrative purposes Platforms depicted

are examples for illustrative purposes

Link Tags

How to implement AMP

1. CMS integrations e.g WordPress and Drupal plugins2. Develop your own custom integrations3. Leverage 3P vendors like Ezoic

AMP is an open and vibrant ecosystem

60+ ad tech providers 20+ analytics providers 15+ embed types Videos & Social

Publishing and tools support

THANK YOU