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Doreen Leong’sPast Work Experience

Presentation

doreenleongks@gmail.com

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Starlight Cinema• Obtain cash sponsorship• Negotiate free media partners• Obtain licensing

• Source venue, suppliers (marquees, lighting, sound, etc)• Work closely with budget to maximize profits• Creative direction (flyers, posters, tickets, at venue, ads,

etc)

• Copywriting• Media planning (ATL, BTL, Direct Marketing)• Develop media worthy activities (take them out for

lunch, send them picnic baskets, free tickets for friends)

• Brainstorm new activities at event (LOTR Triology, dressup, ladies night song dedication, bands, flea market,charity night)

• Public relation and media relation

•  Arrange all necessary logistic

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Starlight Cinema 2003

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Starlight Cinema 2003

 Achievements

Successfully introduced an outdoor cinema festival to

Malaysian’s for the first time with over 21,000 people over 3weeks.

Noted as one of the most popular and most talked aboutevents among the youths and working adults

Successfully invited over 150 orphanages to watch a moviewith us for free

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Starlight Cinema 2004

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Starlight Cinema 2004

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Starlight Cinema 2004 Achievements

Doubled the number of 

attendance to 40,000people (vs 20,000 yearbefore)

Full house on LOTR Nightwith almost 8000 people

Certified in the MalaysianBook of Records as the

 ‘Largest Outdoor CinemaFestival’ 

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Starlight Cinema 2005

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Starlight Cinema Set up

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Starlight Cinema 2005

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Starlight Cinema 2005

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Starlight Cinema Articles

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Starlight Cinema 2005 Achievements

More event coverage

More marketing from supporting sponsors and partners More activities for the public

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Starlight Cinema 2006

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Starlight Cinema 2006

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Starlight Cinema 2006

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Starlight Cinema 2005

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Starlight Cinema 2006 Achievements

New venue in the heart of downtown Kuala Lumpur

New highlight – Short Film Festival, Starlight Kids weekend andCharity Donation Screening Night

Newer movies

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PUREWHITE Party Series 2004

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PUREWHITE Party Series 2004

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PUREWHITE Party Series 2004Date: March – June 2004

 Venue: Stonor Centre, Pan Global Building, Bistro 1919, Berjaya TimesSquare Penthouse.

Turnout: Average of 200 - 500 guests throughout the whole series

Purpose: To re-brand PUREWHITE

 Achievements: Made the events successful and memorable to the

guest. Concept is risque and leaves a deep impression of the brandfor them.

• Created a new idea of a brand revamp – 4 boutique parties

(lust, aqua, dramatic, sins) – UNIQUE & DIFFERENT• Source venue, decoration, activities, party favors, invites –

passport with boarding pass

• Invite list - ‘A’ list quest only• Tying the event back to sales

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 Year End GUESS Party

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 Year End GUESS Party

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Date: December 17th 2004

 Venue: Zouk Club

Turnout: 1,000 invited guest

Purpose: To hold the biggest party of the year.

 Achievements: Successfully organized the most talked about party of the year with amazing party concept, decoration, activities andendless of alcohol.

• Brainstorm creative ideas for the party – theme – ElectricStardust (cat walk for entry, mirror catwalk, grand entrancewith motorbike in club, famous singer)

• Sourcing of venue, dancers, models, activities, MC, etc• Create invites & design (vinyl and cover)

• Staging design (T walk with GUESS bulbs)

• Opening gambit/montage – grand opening•  Venue logistic – drinks, promoters, entrance, door people

 Year End GUESS Party

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Leo Burnett

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Leo Burnett

• Work with designers for POSM and website creative

• Sort out Fan Club applicants

• Prepare proposals

• Source for partners of Fan Club

• Arrange member gatherings

• Plan games and activities

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Other Events

• Wayang Maxima June 2006

• Forever 21 Launch June 2006

• Ikano CineMagic November 2004

• STUFF Party 2005

• Looque Anniversary 2006

• OK! Magazine Launch Party 2006

• Le Prestige Annual Ball 2005