Dorchester Collection Digital IQ Analysis

Post on 27-Nov-2014

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Transcript of Dorchester Collection Digital IQ Analysis

Camille Squillari

Aurore Virnaud

Jose Javier Mardlin

Antonella Chahwan

Not a big interaction with the clients

The last uploaded video was downloaded 3 months ago.

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Developping the smartphones apps

According to the digital IQ index , social media has an important impact on the growth of the brand

That is the reason why they need to make a bigger effort with social medias

Not really unilateral.