Post on 09-May-2015
Don’t Botox your Brokerage
Give it a Facelift
@amyoutloud
Amy Smythe Harris
Slideshare.net/amysharrisSlideshare.net/amysharris
What is your Brand?
A brand is the essence or promise of what will be delivered or experienced.
Logo gameExpect More, Pay LessEat Fresh
Finger Lickin’ Good
Where’s the Beef?
#1
Identify your Core Values
A strongly held value is a guiding principle that engages passions
#2
Re-groupRe-strategize
React
#3
Re-BrandWhat will be your brand now?
Research• Trends • Viability of Target Market• Namechk.com
It’s Time to Update
• Become Consumer Centric• Build Relationships• What is the culture?
Re-Branding Yourself
• Get new headshots done that are casual• Use a company to develop your look
– creativethunderdesigns.com or freelogoservices.com
• Buy a domain for your blog • Research your Brand Name –namechk.com
Facelift Time
Getting the message out
New School Marketing
• Facebook • Facebook Biz Pages• FB Ads• Twitter• New website with Wordpress.com• Youtube- Bio Video of you & Music
New School Marketing You
• Google Profile• Google Adwords• Realsatisfied.com• Yelp & Foursquare• Socialbios –REALTOR.com
Videos to Market YOU
• Video for blogging• Video email using eyejot.com• Video biz card
Video Ideas• Jing• Skype/Facetime• Virtual Open houses• Iwowwe.com• Bombbomb.com• Office Meetings• Events
Marketing for Listings
Getting Listings
• Keynote• Issuu.com• Slideshare.net• Animoto• Youtube
Marketing your Listing
• Youtube video of home• Virtual tour • Single property sites-
homefinder.com• Zillow• Realtor.com
Marketing your Listing
• Twitter• Postlets.com• Facebook.com/marketplace• Blog• Qwiki• Foursquare• Instagram
Implement
Update Training Techniques
Monitoring my Brand
What are they saying?
• Hootsuite.com• Socialoomph.com• Google Alerts• Google Analytics• Socialmention.com
Measure! Everything!
Group Activity
• Brainstorm new name• Look on namechk.com• Set up Google Alerts
Q&A Time
facebook.com/amysmytheharrisfacebook.com/amysmytheharris
Slideshare.net/amysharrisSlideshare.net/amysharris