Post on 14-Jan-2017
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 1Internal© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Don’t ask for permission,
ask for forgivenessThomas Schörner, SAP
October 02, 2016
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Come to work
everyday willing
to be fired
Circumvent any
orders aimed at
stopping your
dream
Do any job
needed
regardless of
your job
description
Find people
to help you
Work
underground as
long as you can
Follow your
intuition about
the people you
chose
Never bet on a
race unless you
are running in it
Don’t ask for
permission, ask
for forgiveness
Be true to your
goals but be
realistic about
the ways to
achieve them
Honor your
sponsors
Intrapreneur’s ten
commandments:
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-in
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[Gifford Pinchot]
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Tommy BoyHaving fun at work
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Thomas SchörnerSenior User Experience Designer
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Do what you want nowIt is impossible to predict what skills will be needed in the future, so better become good in what you enjoy the most.
When I started studying, the iPhone was not invented, yet
and my later job did not exist.
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Find the red thread in your CV
For me, that is…
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DESIGNAs the creative act of doing something that helps the world run better.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Psychologist
UX-Designer
Adventurer Problem SolverFounder
Personality vs. Job Role
Don’t let your job description restrict your personality. Be open to talk about your motivation and interests with your manager and colleagues. You will do a better job.
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As a UX-Designer
Inte
rnet
I turn screens like this…
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As a UX-Designer
Inte
rnet
sourc
e
… into responsive mobile apps like this
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Overcoming cultural gaps
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Cultural differences can be a big barrier for successful projects.
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Overcoming cultural gaps
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Try to understand how others see you and what behaviors lead to that perception. Does it affect your job?
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Overcoming cultural gaps
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Be aware that you might have prejudices as well.
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Be empathetic with each other
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Only then your work will be valued and eventually become a success.
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How would you sell a piano?
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In 1928 Edvward Bernays wrote a PR-book called ‘Propaganda’.
He found that setting circumstances in which ideas sell themselves is more effective then advertising ideas or products directly.
So instead of putting up piano ads, he made journalists write about a new trend, that sophisticated people have music rooms in their homes. Since many people want to think of themselves as being sophisticated, they started following the trend –and bought pianos for their homes.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Setting the stage to ‘sell design’
During my first 3.5 years at SAP I co-founded three cultural change initiatives together with colleagues who want to drive internal change:
Design Whizzes UX Marketeers ICD Experience
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2013 2014 2015 2016
Design Whizzes
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Goal: Increase general design awareness
e.g. by inviting famous designers from non-IT companies to talk about their roles in designing products which our employees value.
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Design Whizzes
A couple of learnings during my time as a Design Whizz at SAP:
1. Find high-level sponsors who believe in your idea
2. Empower colleagues to feel responsible for their work
3. Build a community of supporters
4. And….
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
2013 2014 2015 2016
UX Marketeers
Goal: Help employees to have more fun with User Experience
e.g. by placing UX-principles in unexpected places like inside desert bowls in the canteen or rebuilding solutions with ginger-bread before Christmas.
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2013 2014 2015 2016
ICD Experience
Goal: Make SAP solutions more tangible for our customers
e.g. by building interactive models that help to explain the features of our software solutions hands-on.
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ICD Experience
You don’t need many people to start a revolution, but they have to be the right ones.
Tao
Designer
Oleksiy
DeveloperThomas
Product Manager
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Follow your intuition
about the people to
work with and work
only with the best
§
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Design Thinking
Follow a process to not waste your energy and grow in iterations.
TESTPROTOTYPEIDEATE
POINT
OF
VIEW
OBSERVEUNDERSTAND
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TESTPROTOTYPEIDEATEPOINT OF VIEWOBSERVEUNDERSTAND
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How can we claim to be good in connecting IoT devices, if we have nothing else to show than PowerPoint slides?
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TESTPROTOTYPEIDEATEPOINT OF VIEWOBSERVEUNDERSTAND
SA
P H
ybris
How do other teams or companies actually present abstract ideas like ‘The Cloud’ or the ‘Internet of Things’?
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TESTPROTOTYPEIDEATEPOINT OF VIEWOBSERVEUNDERSTAND
What do our colleagues from pre-sales and marketing need and care for,when interacting with customers?
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TESTPROTOTYPEIDEATEPOINT OF VIEWOBSERVEUNDERSTAND
experience.sap.com/
designservices/
scenes
What are the key users and features of the solution that we want to present according to it’s product team?
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
TESTPROTOTYPEIDEATEPOINT OF VIEWOBSERVEUNDERSTAND
Is it technically possible and do customers understand if we do it like this? Or like this? Or like this?
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TESTPROTOTYPEIDEATEPOINT OF VIEWOBSERVEUNDERSTAND
How do customers and users react to the model? Is it easy to use, set-up & understand?
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Rachel Romanowski, Presales Solution Engineer
“Everyone in my office was very excited about it and already jumping at opportunities on how best get it in front of their customers. It tells a great story. Good Job!”
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Circumvent any
orders aimed at
stopping your
dream
§
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
TESTPROTOTYPEIDEATEPOVOBSERVEUNDERSTAND
Jan Feb Mar Apr May AugJun Jul Sep
Official kick-off
OBSERVE PROTOTYPE TEST PROTOTYPEIDEATE TEST
PROTOTYPEIDEATEPOVOBSERVEUNDERSTAND
0
Version 1.0
1
AIN Lego Modell
Next Use Case
Version 2.0
4
Version 3.0
10+
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Work
underground as
long as possible
§
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
A good idea in your head might look like this:
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But can be easily misunderstood and rejected:
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5th
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Design Thinking
Promotes testing small aspects of the idea early and frequently to avoid bad surprises.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Design Thinking
TESTPROTOTYPEIDEATE
POINT
OF
VIEW
OBSERVEUNDERSTAND
Promotes testing small aspects of the idea early and frequently to avoid bad surprises
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
More than meets the eye
As with every product, you have to think of much more than just the core idea to make it successful:
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Design Thinking 3D Models
Video Editing
Code
Patience
Marketing
Photoshop Hardware
Business Cases
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Do any job needed,
regardless of your
job description
§
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Nay-SayersRe-organizations
Shifted prioritiesLosing connection to product team
Success
If they are important for your
project, understand their goals
and KPIs and try to match them
with your idea.
For demos, stay on an abstract
“general vision”-level to be less
vulnerable for changes of
features and product details.
Especially in big companies you can
quickly find yourself and your
colleagues in different departments
after a vacation. Bridge the silos!
In large and distributed teams, working on something that is
not directly required for the product might easily lose focus.
Update the product manager regularly about your activities
to stay in the loop.
Early success will bind your
resources to logistical and
representative tasks and hinder you
in progressing your product. Find
people to assist you!
Biggest threats for innovative products
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Slack Time
Re-organizations
Important eventsGood network
Trustful relationship to manager
Need for innovation
If your company offers a program
for investing working time in own
projects, that’s the perfect
opportunity to start with!
Find the fields in which your company is
pushing innovation. It will give you more
freedom to experiment.
Build a network of people that
support your idea and can help
you out with skills, insights &
resources.
Do your job well! The better you are in your day job,
the more trust and freedom will be granted.
During re-orgs there is often a short
time-frame of chaos and unclear
responsibilities. Use it to sprint
ahead with your own ideas! Keep a calendar of important fairs &
events. It’s easier to fund your ideas
with event budget than taking money
from your direct colleagues.
Supporting factors for innovative products
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Bet only on a
race you are
running in
§
Don’t waste your energy, if you are not ready yet.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Does it pay off?
In the last years, many colleagues have started initiatives that help SAP become a design-focused company, win design awards and increased our overall revenue.
The Design Whizzes, UX Marketeers and ICDx are just some contributors.
2013 2014 2015 2016
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Yes.
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SAP is experiencing a cultural change that lead to smarter communication, motivated employees, satisfied end-users and higher revenues.
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There is no ‘company’, there are only people.
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So find those with whom you interact with best.
Form a team like you would form a band or join an extraordinary colleague with your skills to make the change you want to see become reality.
It won’t ‘just happen’!
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Power to the users!
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Empower employees on all levels to fulfill the company’s vision with their entire personality, skills and interests.
Empower users to make the best out of your products.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
It’s always easierto ask for forgivenessthan for permission.
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 53Internal
Thank youContact information:
Thomas Schörner
Senior User Experience
Designer
thomas.schoerner@sap.com