Post on 20-Apr-2022
DONORMAX PROGRAM V2.0
PN 306640190
DonorMAX ProgramDonorMAX Program
C lt ti S iConsultation Services DonorMAX Hardware and Software DonorMAX Recruiter ApplicationRevenue Opportunities
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Terumo BCT, the world leader in bloodTerumo BCT, the world leader in blood,component technologies.
We believe in the potential of blood
,component technologies.
We believe in the potential of bloodWe believe in the potential of bloodto do even more for patients than it does today.
This belief unites our organization,inspires our innovation and strengthens
We believe in the potential of bloodto do even more for patients than it does today.
This belief unites our organization,inspires our innovation and strengthensinspires our innovation and strengthens
our collaboration with customers.
T BCT
inspires our innovation and strengthensour collaboration with customers.
T BCTTerumo BCTUnlocking the Potential of Blood
Terumo BCTUnlocking the Potential of Blood
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Company Profile
Established: 1964 as COBE Laboratories
President and CEO: David Perez
Number of Associates: 2,800
Global Headquarters: Lakewood, Colorado
Regional Headquarters: Brussels, Buenos Aires, Hong Kong, Tokyo
Manufacturing Facilities:
United States, Belgium, Japan, Northern Ireland, India, China
M i B i
A global leader in blood component, therapeutic apheresis and cellular technologies, Terumo BCT is the only company with the unique combination of apheresis
ll ti l d t t d h l bl dMain Business: collections, manual and automated whole blood processing, and pathogen reduction coupled with leading technologies in therapeutic apheresis and cell processing.
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Parent Company: Terumo Corporation; Tokyo Stock Exchange (4543)
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CONSULTATION SERVICES
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CONSULTATION SERVICES
Industry and Blood Center TrendsIndustry and Blood Center Trends
Aging population1Aging populationBaby boomers (ages 46 to 64) continue to grow as a demographic twice as likely to need red blood cell transfusion.
Fewer eligible donors1
Only 38 percent of the U.S. population is now eligible to donate blood, down from 60 percent in the 1990s, but only 10 percent actually donate.o 60 pe ce e 990s, bu o y 0 pe ce ac ua y do a e
Ethnic shift2
Minorities, now roughly one-third of the U.S. population, are expected toMinorities, now roughly one third of the U.S. population, are expected to become the majority by 2042.
1AABB “Blood FAQs ” http://www aabb org/resources/bct/Pages/bloodfaq aspx accessed on 13 March 2013
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1AABB, “Blood FAQs.” http://www.aabb.org/resources/bct/Pages/bloodfaq.aspx, accessed on 13 March, 2013.2Freeman S, “Census Bureau Predicts Minorities Will Be In Majority In U.S. By 2042.” http://www.masslive.com/news/index.ssf/2008/08/census_bureau_predicts_minorit.html, accessed 15 March, 2011.
Industry and Blood Center TrendsIndustry and Blood Center Trends
Recessionary impact3,4
The rise in unemployment has decreased blood donations in some states as much as 15 to 20 percent, and along with loss of health insurance, has led to a decline in elective surgeries.
Cost containment pressure5
In the last decade, about $1 billion annually has been added to the costs of blood to improve patient safetyimprove patient safety.
Health care reform speculation
Universal health care following the 2014 enactment could presume a higher demand for blood.
3Lush T, “Layoffs Lead to Few Blood Donations.” http://www.adrp.org/publications-and-media/news/layoffs-lead-to-few-blood-donations/, accessed 15 March, 2011.
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y p p g p y4 Page L, “7 Trends Likely to Impact the Future of ASCs.” http://www.beckersasc.com/asc-transactions-and-valuation-issues/7-trends-likely-to-impact-the-future-of-ascs.html,
accessed 19 March, 2011.5 ABC, “Blood Counts.” ABC 2009; 5(1): private communication.
Key Recruitment, Conversion and Collection GoalsKey Recruitment, Conversion and Collection Goals
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2. Place holder
3 Pl h ld3. Place holder
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Why the DonorMAX Program?Why the DonorMAX Program?
Strategic ObjectiveStrategic ObjectiveThrough a combination of training, software and interactive touch-screen devices, the DonorMAX Program helps blood centers identify goals and provides a tailored solution to help attract, educate, convert and engage the right p p g g gdonors to meet those needs. By improving donor engagement and education with interactive tools, blood centers have a greater ability to convert and retain more donors. This strategy can help increase the effectiveness of blood center teamsteams.
Value PropositionTo drive revenue through the increased efficiency of donor recruitment and donation management. The DonorMAX Program is a cost-effective way to help qualify and recruit donors based on actual demand that maximizes each donation by collecting only what you and your customers need
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donation by collecting only what you and your customers need.
DonorMAX ProgramDonorMAX Program
This program involves several key components:
Donor Awareness & Recruitment
E h t iDonation Management
Staff Training
Consultation Services
Each component is a key aspect of the overall solution in
DonorMAXDevices & Software
helping to meet your unique needs.
Recruiter Software
Whole Blood and
Automated Collections &
Solutions
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Collections & Processing
DonorMAX Audiences and Targeted UseDonorMAX Audiences and Targeted Use
The DonorMAX Program enables you to optimize your donor base and ll ti t b tt li ith l l t d dcollections to better align with local component demand.
Current whole blood donors: I d d d iImprove donor engagement and educationReinforce importance of blood donation Encourage donors to explore their donation optionsC t d t i dConvert and retain more donors Telerecruitment conversion to apheresis donations for current donors
Current automated donors:Current automated donors:Proper procedure selection for walk-in donorsTargeted recruitment and procedure selection for appointment scheduling
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How Can the DonorMAX Program Help?How Can the DonorMAX Program Help?
Initiate conversion conversations with whole blood and first-time donors
Provide a fun and interactive educational experience for donors to understand the importance of blood components and their shelf life
Change the “conversion question” and make conversion more engaging
Optimize existing donor pools, schedule donors for the products you need, when youd th b d bi l i l i f ti ABO t l t l t t h t it l lneed them–based on biological information, ABO type, platelet count, hematocrit level,
gender, height and weight
Assist the center in meeting daily, weekly, monthly or annual product goalsg y y y p g
Increase staff understanding and accountability for blood center goals, efficiency and productivity
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Awareness ■ Education ■ Conversion
What is the DonorMAX Program?
Interactive tablet and tabletop touch screen to educate and motivate new or whole blood donors to convert to apheresisconvert to apheresiscollections
Online recruiter application to assist donor recruitmentto assist donor recruitment in targeting repeat donors for automation and driving collections based on specific needs
Tablet, tabletop touch screen and recruiter software are based on Trima Accel®
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, pAutomated Blood Collection System prediction algorithms and configuration options.
DONORMAX PROGRAM
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HARDWARE AND SOFTWARE
DonorMAXDonorMAX
DonorMAX Demonstration
Tabletop Touch Screen and Tablet
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DonorMAX HardwareHardware
DonorMAX Tabletop: DonorMAX Tablet:
Sony® 20” VAIO® Tap Touch ScreenUp to 2.5 hour battery lifeOptional stand available
Microsoft® 10” Surface™ Pro TabletUp to 4.5 hour battery life
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DonorMAX SoftwareSoftware
Educational:Component information Transfusion needs Apheresis versus whole blood education
Interactive:Easy, user-friendly, high-definition, touch-screen applicationEducational quizzesEducational quizzes
Fun: Educational games explain the importance of recruitment, collection and distribution
Motivational:Customizable donor and patient stories for each product type
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Customizable donor and patient stories for each product type
DonorMAX Tablet and Tabletop Screen Hardware and SoftwareHardware and Software
Configurable to your component needs and center specifications
C t i bl t t ’ b d iCustomizable to your center’s brand image:
Center logo and color scheme
Background photosBackground photos
Donor and/or recipient stories
Terminology for double red blood cells
Choose from three pre-populated themes or create your own
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DONOR AWARENESS CAMPAIGN
Use the new Association of Donor Recruitment P f i l (ADRP) “T k It F th ” i iProfessionals (ADRP) “Take It Further” campaign in conjunction with the DonorMAX Program to engage new and existing 18 to 35 year old donors.
Maximize current blood center recruitment efforts by widening your donor base to engage younger, tech-savvy donors
Attract donors and provide education on ways they can take their blood donation further:
Schedule a donation appointment todaySchedule a donation appointment today
Ask the blood center what type of donation is needed most
Tell family and friends about the importance of blood donation
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Bring a friend when you donate
DONORMAX PROGRAMRECRUITER APP ICATION
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RECRUITER APPLICATION
DonorMAXDonorMAX
DonorMAX Demonstration
mymaxkiosk.com
Recruiter Applicationy
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DonorMAX Recruiter Application
Online Recruiter ApplicationWeb-based telerecruitment-focused screensConfigurable to your component needs and center specificationsneeds and center specificationsPre-qualify and schedule donors for needed components*
Donor-focused screens on your center’s website
Web Embed
Fully interactive and educationalEasy to implement and use
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*NOTE: The DonorMAX Program does not make medical decisions about potential donors. DonorMAX uses the same algorithm as the Trima Accel system to demonstrate the products a donor could potentially donate through automated collections. Donor eligibility must be confirmed per standard operating procedures.
DonorMAX Audiences and Desired OutcomesDonorMAX Audiences and Desired Outcomes
DonorMAX Tablet and Tabletop Touch Screen
First-time and/or whole blood donors – Increase the number of walk-in donors converting to automated donationsI f t h l bl d d Ed t th b fit f h i ll tiInfrequent whole blood donors – Educate on the benefits of apheresis collections and better align daily component collections with daily needsAll donors - Reinforce the importance of blood donation and aid in donor retention
DonorMAX Recruiter Application
Current apheresis donors – Improve procedure selection during the scheduling process, get more of the needed components
Current and/or frequent whole blood donors – Identify and convert existing whole blood donors into multi-component apheresis procedures
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DonorMAX Recruiter Application Minimum SpecificationsMinimum Specifications
D MAX W b E b d S t R i tDonorMAX Web Embed System RequirementsIntel® Pentium® III 450 MHz or faster processor (or equivalent)Preferred installed RAM: 512 MB or greatergPreferred Web browsers: Internet Explorer® 7 and 8Screen area: 1,024 x 768 pixels or sizeable screenHard disk space required: 200 MB (approximately)Supported operating system: Windows® 7; Windows Vista®;Windows XP® Service Pack 2 for best results Open port requirement: Out Port 9383 TCP
Additional Information:Recruiter application runs on Microsoft® Silverlight® 3. A download box will appear when customer first signs on offering easy installation of the application.
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REVENUE OPPORTUNITIES
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REVENUE OPPORTUNITIES
DonorMAX Program Case Study
“I il ti th D MAX P t t ’ d d thIn piloting the DonorMAX Program, we met our center’s needs and the needs of our hospital customers by maximizing donors at the point of donation.
The kiosk facilitated an interactive, educational approach to donor recruitment, and really helped donors understand all of their options. People find it more interesting to learn from technology because it’s more dynamic. That’s priceless.dynamic. That s priceless.
With cost-cutting at the forefront for most blood centers, the DonorMAX Program helps maximize each donation to match inventory needs at a reduced cost – it allows you to bring in fewer donors to meet the overall product need by managing donors more effectively.”
– Amanda Landers, Director of Donor Recruitment
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Amanda Landers, Director of Donor Recruitment
Source: Customer Case Study, UBS Louisiana, August to December 2010
DonorMAX Program Case Study Key Outcomes
19 percent increase in automated collections donor base
25 percent conversion of whole blood donors to automation
24 percent increase in apheresis platelet collections24 percent increase in apheresis platelet collections
Interactive donor education (priceless)
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Source: Customer Case Study, UBS Louisiana, August to December 2010
Next Steps
Management St ff T i i Monitor
Key Stakeholder
Needs Analysis
Follow ThroughGap Analysis/ROI
Outcome Review
Issues/Concerns
Management Support and Alignment
Agree upon and fully support
goals priorities
Staff Trainingand
Implementation
Staff understanding of roles
Donor awareness d i
Monitor Results
% Change in conversions
Outcome ReviewNeeds Analysis
Goal‐settingHow DonorMAX can help meet conversion and component goals
goals, priorities, tracking, training
and implementation
strategy
Establish baselines
and conversion
Intro to DonorMAXProgram
Role‐play
Motivate/reward
Review
Staff excitement
Course‐correct as needed
Donor retention
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Presentation title, Month #, Year. Confidential30
THANK YOU
NOTE: The DonorMAX Program does not make medical decisions about potential donors. DonorMAX uses the same algorithm as the Trima Accel system to demonstrate the products a donor could potentially donate through automated collections. Donor eligibility must be confirmed per standard operating procedures.
Presentation title, Month #, Year. Confidential31
PRODUCTIVITY TOOLS
Consultative Analysis
Gap AnalysisReturn on Investment (ROI)
Outcome ReviewOutcome ReviewDonor Base Analysis
Throughput Model
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Donor Base Analysis (DBA)
DBA provides donor conversion goals based on: Collection goalsCustomer donor base data Blood type and gender selections
DBA ill ll t d l lid i t f t tDBA will allow us to develop a solid picture of your center to increase utilization and illustrate potential opportunities:
Daily conversion goals for each procedure type
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Throughput Model
Th Th h t M d l i d i d t th lThe Throughput Model is designed to compare the value (productivity and financial) of various collection strategies; we can work with your center to:
C th l f h t d t t dCompare the value of shorter procedures to current proceduresCompare alternate collection strategies Compare whole blood to automation
The Throughput Model will allow us to develop a solid picture of your center to increase utilization and illustrate potential opportunities:
Evaluate the impact of implementing different options
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Trima Accel System Outcome Prediction
Simulates Trima Accel System Performance
Desired Configuration:Product sizeProcedure timeProduct combination priority
Donor Base:Statistical donor baseSample donor baseSample donor baseDefault donor baseGeographic area blood type distribution
Outputs:Procedure timeProductivity (product distribution)Donor base qualificationOptimize Trima Accel system configuration to best meet your needs
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Optimize Trima Accel system configuration to best meet your needs