SEM MARKETING • SOCIAL MEDIA • ONLINE PROMOTIONS • MARKETING STRATEGY 1

Facebook Tips & TricksUsing Applications to run Successful

Facebook Promotions

SEM MARKETING • SOCIAL MEDIA • ONLINE PROMOTIONS • MARKETING STRATEGY

Donna DeClementeDDC Marketing Group American Sweepstakes & Promotion Co.

Website:www.ddcmarketing.comwww.american-sweeps.com

Blogs:Donna’s Promo Talk The Lip-sticking BlogBlog Paws

Connect:@ddeclementeFacebook: Donna.DeClementeLinkedIn: donnadeclemente

People love the chance to win!

• 50% of online users enter sweepstakes at least 1x/month

• Entering sweepstakes and contests is one of the most popular online activities,

• Social media enables people to access them easier and share!

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Benefits of running a Sweepstakes • Drives traffic to your website,

blog, Facebook page• Highly cost effective way to

build a database and Facebook fanbase

• Start a dialog with your customers, prospects, fans

Facebook Promotional Guidelines

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Require administration through a 3rd- party application

May NOT use Facebook features or functionality:

• As a way of entering or registering for a promo - Cannot have users simply “Like” page to enter - Must include a registration form • As a method of voting for a promotion - Must be contained in apps• To notify winners - By sending a message, chat, or wall post

Facebook Promotional Guidelines

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Require you to disclaim affiliation with Facebook and clarity that info is being provided to the Sponsor (and not Facebook):

“This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to (Sponsor) and not to Facebook.”

Thank You Questions?

Donna DeClementeddeclemente@ddcmarketing.com585-261-5020

Website:www.ddcmarketing.comwww.american-sweeps.com

Blogs:www.donnaspromotalk.comwww.lipsticking.com

Connect:www.Twitter.com/ddeclementewww.facebook.com/donna.declementewww.linkedin.com/donnadeclemente