Post on 20-Jan-2018
description
Done by: Laila Hamed_H00204100Khawla Sultan_H00233284
Newspaper
About Online Branding Values Gaps Recommendations Learning
Digital-
Branding
Assessment
• A government-owned English-language daily newspaper published in Abu Dhabi.
• First published on 16 April 2008.
• Mohammed Al Otaiba is the editor-in-chief of The National.
• Abu Dhabi Media, the government-owned media company, runs the newspaper along with a stable of other publications, including Al Ittihad, Zahrat Al Khaleej, Majed, and National Geographic Al Arabiya.
• The paper is Organized into four daily sections (NewsNews, Business, Business, , Sport Sport and Arts & Arts & LifeLife) with rotating weekly magazines, including UltraTravel and a new luxury title.
About Online Branding Values Gaps Recommendations Learning
About Online Branding Values Gaps Recommendations Learning
About Online Branding Values Gaps Recommendations Learning
About Online Branding Values Gaps Recommendations Learning
About Online Branding Values Gaps Recommendations Learning
About Online Branding Values Gaps Recommendations Learning
About Online Branding Values Gaps Recommendations Learning
About Online Branding Values Gaps Recommendations Learning
About Online Branding Values Gaps Recommendations Learning
Consistency
(The National tells the story of the Middle East as seen through the region'seyes. Focused on the capital, Abu Dhabi, but anchored in the new social andpolitical reality that is the emerging nation within a fast-changing global context,The National offers fresh, compelling content that's made in the UAE.)
• We can say one of The National newspaper Values are :
About Online Branding Values Gaps Recommendations Learning
RealityCredibility community involvement.
About Online Branding Values Gaps Recommendations Learning
Community involvement.
Gap:Pinterest and google+ is not suitable platform for a Newspaper brand. Recommendation :Focus on Facebook, twitter, YouTube and instagram.
Gap:Not using polls through the different network platforms to interact with people opinions about
published issues. Recommendation:Be more active with people opinions by making polls about published issues. (for example; use poll
feature in twitter)
Gap:They don’t use snapchat Recommendation:It will be better if they use snapchat for their own brand strategy because most of people
nowadays are active on snapchat..
About Online Branding Values Gaps Recommendations Learning
Consistency is necessaryI should use same name, profile picture in all network
channels for my Brand.
Find the Right platformHow the industry of my brand connects and communicates Does
my target market participate and ask questions on Facebook, LinkedIn, Google+?
About Values Online Branding Gaps Recommendations Learning
The national Newspaper. Available from: <http://www.thenational.ae/?refresh=true>. [11 November 2015].
5 Keys to building a social media strategy for your personal Brand. Available from: <https://blog.bufferapp.com/social-media-strategy-personal-
branding-tips>. [9 November 2015].
The Secret to Staying Consistent with Social Media Marketing. Available from: <http://www.sproutcontent.com/blog/bid/196266/The-Secret-
to-Staying-Consistent-with-Social-Media-Marketing>. [9 November 2015].
Resources: