Post on 28-Mar-2015
Doing Business on the Internet
2010 – Part 18th Annual Rogue Valley Business Resource Fair
October 2, 2010
Tips on effectively doing business on the internet Web Site design and essential Internet marketing
Techniques Internet Tools for Growing your Business
Jim Teece Jim@ProjectA.com
About this Session
8th year in a rowNew and ImprovedThree times the Fun!All Jim all the Time!
About Jim Teece President, CEO and CO-Founder of Project A, Inc. Ashland Chamber of Commerce, SOU Foundation
Board Member, Asante Foundation Board Member. Past Boards & Committees Past President Ashland
Independent Film Festival Board , Ashland Fiber Network, Past President of the Ashland Chamber of Commerce, Past President of the Southern Oregon chapter of the Software Association of Oregon and Board Member, Past President of the SOTTC, Founder and Past Chair of the Ashland Economic Sustainability Committee.
Fair, TV Show Teaching DBOTI and Internet Marketing since 1998.
Empire Building
Project A (1990) Ashland Home Net (January 2008)
Unicom AFN Customers (2008) We-Envision.com (May 2008) Scarab Media (Medford) (February 2009) Planeteria Hosting (Santa Rosa, Ca) (June
2009) Open Door Networks AFN Customers (October
2009)
my Passions
EducationSmall BusinessHealth CareLocal GovernmentCommunity
About Project A Founded in 1990 Creators/Inventors of Site-In-a-Box(tm) - Clients
include Ashland, Medford, Jackson County, City of San Diego, Colorado Springs, Titusville, Southern Oregon School Districts,
eCommerce Solution Providers - Clients include Dr. Martens, Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone
Digital Fabricators - Custom Database Developers - Clients include Apple Computer, Taco Bell, CB Richard Ellis, Asante, Lithia Motors, Fab Glass, Sinister Cinema
Community Partners - FreBa, TodayInAshland, BISP, AshlandTV20
Doing Business on the Internet
How many of us? Bank Online Pay bills Online Buy Supplies Online Use email for regular and preferred
business communication
Doing Business on the Internet
NOT Get Rich Quick NOT Low Cost NOT Easy Doing Business, Taking Care of
Existing Customers, Attracting New Customers, Making a Profit, Developing a Sustainable Business Model
The Original WWW1922 - RadioWorldwide WirelessRCA was formed because of security issues1921 - 5 stations1922 - 575Radio changed the world, business, people, church attendance, newspapers.Mass CultureTime Slots, Prime Time, Lead-insAdvertisingBy 1926 failing at 15% a month
Commercial Beginnings
Non-commercial net 1969-1994
Web Takes off Fascination and Functionality The Virtuous web cycle
Consumers & Business Internet Access
Web Sites & Web ContentPopular Fascination
Is eCommerce Good for Oregon?
Import Dollars from around the world
Provide Opportunity regardless of Location
Selling something made in Oregon means more jobs in Oregon
“One of Southern Oregon’s best kept secrets is that E-Commerce has become a
major economic force and job creator in the Rogue Valley,”
Senator Ron Wyden, Sept 7, 2010
eCommerce
Powells Books Store Motorcycle USA Gary West Meats OregonCountryBeef Musicians Friend Fire Mountain Gems Dr. Martens and Lithia Park Shoes Ashland Equestrian Center
Doing Business
Business Plan Part Time, Full Time Marketing Sales Manufacturing Reselling
On the Internet
Evil-Doer’s Paradise Virus SPAM Ad Ware False Emails Privacy On top of all that... Email SUCKS!
Business 2.0
• Ethics• Customer Service• Roles and Responsibilities
• ISP• You• Customer• Vendors
False Expectations
• Cost of doing business on the internet is low• Privacy Policy? what privacy policy?• Less customer service is required, if at all• Email me don’t call me• Inventory?• I can run my business from the beach• I can make up for loss with more volume• Forget going public - I’m going to sell to
Google!
QuickStart eCommerce
AffiliationsAssociationeBay & PayPalCafePress
DIY - do it yourself
• Business Plan• Software & Hardware• Graphics• Photos• Copy• Banking• Inventory• License, Fees and Taxes
Easy to Maintain no HTML no Webmaster no Software
Secure, Scalable, SimpleInterfaces with eBayLets you create your own affiliate program
Finding the right eCommerce Solution
Critical Partners in doing business on the Internet
Lawyer, CPA, BankProduct VendorsMerchant ServicesISPSoftware CompanySite Marketing FirmCustomer
Site Marketing
Global or Local? Who is your Target Audience? How do you create one-to-one
marketing? Tricks and Tips to bring people to
your site Hits versus Visits Data Mining
Other Partners
Your Local ResourcesSBDC, JobCouncil, PowerUpAcademyLibraryNewspaperCommunity CollegeUniversity
Online ResourcesGoogleCompetitionVendorsServices
Online Resources
Google.com (froogle?)A9.com (Amazon)eBay StoresYahoo StoresBingPaypal and Google Checkout
Doing Business on the Internet
eMail Marketing without SPAMing
Building a loyal AudienceLegal IssuesDomain Names
Top 10 Tips for Success
1. Get Help
2. Follow Best Ethics & Tech Practices
3. Practice proper “Netiquette”
4. Align your expectations with reality
5. Don’t stare at Google ratings all day
6. Don’t Sweat the Small Stuff
7. Save your Profits
8. Listen to your customers
9. Marketing, Marketing, Marketing
10. Improve operations, site, technology constantly
Bonus Success Tip
Know all critical partners in your business and have contingency plans ready for failure at any point in the chain.
Can you sell anything on the Web?
ShoesTreesMapsSpecialized ToolsInventionsBooksPhotos
Active8™ your Website
News AlertsSubscriptionSite Wide SearchEventsLinksDynamic Site MapPrinter Friendly PagesEmail to a friend (share)
Community Operating System
One Citizen, One WebGovernmentEducationHealth CareSmall BusinessCommunity
The future is yesterday…
MobileGlobalFasterFacebookTwitterSMS