Dobro Jutro

Maksimilian Kallhed

@thepopupagency #everyoneiscreative

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

@mksimilian

The Pop Up Agency

HURA 2019

@thepopupagency #everyoneiscreative

48 HRSDeliver

HURA 2019

@mksimilian

2013 Arnhem Copenhagen Paris Helsinki Copenhagen Amsterdam Berlin London Singapore Shanghai Hong Kong Tokyo Los Angeles New York Madison Paris Belgrade Stockholm Vancouver New York Brussels Barcelona Seville

2014 Washington D.C Valencia New York Seville Madrid Karlskrona Manchester Copenhagen Madrid Hamburg Karlskrona Berlin Herzogenaurach Karlskrona Copenhagen Helsinki Karlskrona

2015 Gothenburg Düsseldorf Nairobi Madrid Stockholm Barcelona Dubai Barcelona

January February February March March March March April April April April April May May May June June June July August August September October

March March March March April April April May June June June September September October October December December

January January January February February March March March

06—10 01—03 15—18 05—10 11—17 18—24 25—30 01—08 09—18 18—23 23—28 28—05 05—11 12—31 27—31 03—08 03—08 09—18 22—29 01—05 01—03 12—15 22—24

04—06 07—10 07—16 20—24 07—10 14—15 04—04 17—19 02—06 06—09 16—08 08—12 28—01 21—22 23—25 01—03 11—12

15—16 20—21 20—25 09—13 18—20 02—05 08—11 20—22

Rovinj Zagreb Dublin Karlskrona Madrid Karlskrona Toulouse Paris Cannes New York Pärnu Singapore Barcelona Aarhus Stockholm Portoroz Karlskrona Belgrade Berlin Munich Antwerp

2016 Karlskrona London Stockholm Washington D.C New York Baltimore Munich Prague Istanbul Hamburg Baltimore Copenhagen Munich London Stockholm Munich Stockholm Cairo Dusseldorf Berlin Paris Munich Reykjavik Bogota Stockholm

2017 Munich Zurich

April April May May June June June June June July August September September September October October October October November November December

January February February February February February February February AprilApril May June June July August September October October November November November November November November December

January January

16—20 27—01 08—09 28—29 09—12 09—11 11—13 11—13 21—27 28—07 27—29 09—12 28—02 29—30 06—09 12—16 20—23 28—30 05—07 17—20 01—03

26—29 03—08 02—06 16—19 24—26 27—02 27—02 27—02 05—06 06—08 26—28 08—10 10—10 05—07 22—27 12—13 17—21 26—27 02—03 03—04 04—06 15—16 17—18 18—25 14—22

16—17 18—19

Davos Karlskrona Oslo Copenhagen Stockholm Amman Barcelona Stockholm London Warsaw Stockholm Dublin London Munich New York Washington D.C Cannes Seattle Portland Vancouver Skopje Tirana Stockholm Guayaquil New York Singapore Podgorica Stockholm Toronto London Stockholm Karlskrona London

2018 Stockholm Karlskrona Manchester Leeds Stockholm Istanbul Gothenburg Berlin Stockholm Vasteras Copenhagen Karlskrona Cannes Moscow Munich Karlskrona Stockholm

January January February February February March March March March March March April April May May May June July July August August August August September September September October November November November December December December

January January January February February February March April April May May June June July July August August

19—20 24—27 01—02 02—06 06—10 01—04 08—13 15—17 20—22 23—26 27—29 08—09 18—19 08—09 22—26 27—31 19—24 24—25 26—28 01—04 02—04 08—13 22—26 12—17 18—23 25—29 15—18 01—02 20—22 28—30 18—20 21—22 21—28

08—10 22—26 30—31 01—02 19—21 22—25 15—18 19—20 26—01 02—04 18—23 11—14 16—23 18—23 19—20 13—17 20—24

Helsinki Moscow Los Angeles Toronto New York Paris London Paris Stockholm Karlskrona Copenhagen

2019 London Paris Davos Paris Stockholm Berlin Paris Tallinn Paris Karlskrona Accra Moscow Berlin Nairobi New York Stockholm Washington. D.C Karlskrona Cannes Paris Düsseldorf Karlskrona Milano Stockholm Hangzhou Seoul Stockholm Edmonton Sofia Paris London Paris Karlskrona Stockholm Zagreb Stockholm London Copenhagen

August September September September September October November November December December December

January January January January February February February March March March April April May May May May May June June June July August August August September September September October October October November November November November December December December December

30—31 06—10 22—25 26—27 28—05 11—15 01—07 08—13 14—17 18—20 20—21

07—16 17—21 23—26 31—04 11—14 20—24 28—04 13—15 16—20 20—24 01—05 24—29 06—12 15—22 22—27 28—31 28—03 12—14 16—22 22—25 09—12 12—15 15—18 20—24 16—20 21—24 26—28 02—05 25—27 30—30 01—05 06—10 20—22 23—25 05—07 08—11 12—15 16—19

@mksimilian #everyoneiscreative

@mksimilian

HURA 2019

@thepopupagency #everyoneiscreative

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

We Believe Everyone is

Creative@mksimilian

HURA 2019

@thepopupagency #everyoneiscreative

We Want to Democratize

Creativity@mksimilian

HURA 2019

@thepopupagency #everyoneiscreative

How to Solve briefs in 48 hours?

@mksimilian

HURA 2019

@thepopupagency #everyoneiscreative

Agile Creative Process

@mksimilian

HURA 2019

48 HRSPre Post

Day 1 Day 4Day 2

Day 3

Deliver

@thepopupagency #everyoneiscreative

@mksimilian

HURA 2019

@thepopupagency #everyoneiscreative

FOCUSQUESTION

SET THESTAGE

CREATEACTION PLAN

GENERATEMANY IDEAS

DEVELOPSOME IDEAS

EVALUATE &SORT IDEAS

FINALISEONE IDEA

DELIVER

FOLLOW UP

@mksimilian

HURA 2019

Check in

@thepopupagency #everyoneiscreative

Introduce Yourself + Feeling + Expectation

@mksimilian

HURA 2019

@thepopupagency #everyoneiscreative

HURA 2019

@mksimilian

Collaboration

@thepopupagency #everyoneiscreative

HURA 2019

@mksimilian

The Marshmallow

Challenge

@thepopupagency #everyoneiscreative

The Marshmallow Challenge

You have 1 yard of tape, 1 yard of string, 20 spaghettis and 1 marshmallow. You have 18 minutes to build the talest FREE STANDING spaghetti structure possible

with the marshmallow on top.

The team with the talest structure wins!

*You will get disqualified if you google your solution

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Brief

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Focus Question

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

• How can we put Croatia on the map for global creativity?

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

9 Golden Rules

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

1. Goals

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

2. Same Page

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

3. Expectations

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

4. Agenda

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

5. Don’t Force Things

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

6. Talk Less, Do More

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

7. Keep it Simple

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

8. Be Present

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

9. Don’t focus on the details,

see the bigger picture

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Are you Present?

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Creative Principles

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

1. Collaboration

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

2. Open Mindset

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

3. Focus

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Empty your brains

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Empty your brains

Grab a stack of post-it notes, write down the first ideas that comes to mind, 1 post-it note = 1 idea *no talking*

HURA 2019

@mksimilian

8x8

@thepopupagency #everyoneiscreative

HURA 2019

@mksimilian

Moscow 2019

8x8

@thepopupagency #everyoneiscreative

@mksimilian

A4 paper, fold it into 8 boxes, each box has a topic, You have 2 minutes to ideate in each box

@thepopupagency #everyoneiscreative

Speed Dating

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Speed Dating

Get in position, 2 minutes ideation, take one step to your left, start building on your neighbours idea, *no talking*

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Speed Dating

Collective Brainstorming and Collective Ownership, Not influencing each other, use constraints to drive creativity, postpone judgement

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Decision Making

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Hard Easy

High

Low

Implementation

Impact

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

The Matrix

Eliminates emotional attachment, allows you to make constructive decisions, collective decision-making method

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

MIND HEART HAND

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Mind

What makes your idea logical and sensible?

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Heart

What makes your idea emotionally engaging?

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Hand

What makes your idea tangible and practical?

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Mind

What makes your idea logical and sensible?

Heart

What makes your idea emotionally engaging?

Hand

What makes your idea tangible and practical?

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Idea in a tweet

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Idea in a tweet

Break down your idea into MAX 280 Characters and support the text with 4-6 emojis

⚽ 💀 # $ 💡 🦁

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Presentation

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Check OutKey Take-Away + Current Feeling

HURA 2019

@mksimilian

@thepopupagency #everyoneiscreative

Web Office Facebook Instagram Twitter Linkedin Mail

www.thepopupagency.co 8 Lee Street, London, E8 4DY /thepopupagency @mksimilian / @thepopupagency @thepopupagency Maksimilian Kallhed maksimilian@thepopupagency.co

HURA 2019

@mksimilian