Post on 20-Mar-2017
Do you have the golden ticket?
Economical ways to promote your event
Start with a PLAN
WEBSITE• Event page• With information on the event• Ways to contact• Compelling description• Photo, images and videos• Ticket purchase • Lead capture (email)
PRESS RELEASE
Press Release• It is free, but the press is NOT obligated to print it• Knowledgeable person that can respond immediately• Know deadlines
ONLINE CALENDARS
Online Event Calendars• EventBrite • Eventful• Submitted to local publications• Yelp• Local Calendars (things to do in…)• Foursquare
Email Lists• Build a list if you don’t already have one• Leverage partnerships lists
• Inspire emotion:• 10 Things you miss if you aren’t at the fair• 10 Things to keep your kids occupied
• Timing• Remember to send out right before the event• Send a few emails (not just one)
SOCIAL MEDIA
Social Media• Create a Business Facebook page if you don’t have one
• Build excitement• Share a few details here and there (Who/What will be there)• Keep it active
• Create an Event • Where people can invite others
• Use hashtags• share
• ENGAGE• Respond or start a conversation with like-minded organizations or people
• Tweet early and tweet often
#ChocoFest
Reminder…The only thing guaranteed to run when you want it to
run is advertising.
TARGETED ONLINE
Audience Targeting• Geographic Targeting• Demographic Targeting• Interests• Audience Segmenting
Geo-fencing• Family Events• Community Events• Parks• Mobile Devices
SPONSORED POSTS
Beyond the Event
#
Extend the event• Encourage sharing• Make people feel that they are missing out by not attending• #hashtag • Share experiences of others• Survey and feedback
#WashingtonFair
Partnerships• Encourage partnerships• Discount codes for partners and their customers • Incentives• Pre-written posts
• Encourage them to send out emails to their groups• Template of information/images
Thank you!Questions???