Post on 02-Jul-2015
description
Who is this Casey guy?
• Head of Online Support for Planet Ocean
• Lead SEO Consultant w/ Search Engine News
• President & Owner of SEO Firm Media Wyse
• Author of 200+ Search Engine News Articles
• 12+ Years actual Working SEO Experience
• Klout score of 65! (1000’s of SMO subscribers)
• Dozens of Link Bait Pieces at the Top of Google
• Head of Online Support for Planet Ocean
• Lead SEO Consultant w/ SearchEngineNews.com
• Owner of SEO Consultancy Media Wyse
• Author of 400+ SEO & SMO articles
• 15+ years actual working SEO Experience
• Has conducted 300+ site audits!
• Trained SEO teams on five continents
• Co-Author of the “Unfair Advantage Guide to Winning the Search Engine Wars”
• Contributor to “The Web Untangled: The Handbook for Building an Online Business”
• Rabid KU Jayhawks fan. Rock Chalk!
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
1. How does Google Grade a Page?“Quality Rater Guidelines”
Google Quality Rater Guidelines – Finding Trust
@MediaWyse + Casey Markee
1. Rater Guidelines are 160 pages. They guide “Quality Raters” (which are private
citizens hired by Google) on how to “rate and provide feedback on websites.”
2. Rater Guidelines are based on user intent and utility. Raters can use five
different scales to classify the average page:
Google Quality Rater Guidelines – Finding Trust
@MediaWyse + Casey Markee
1. Does the website LOOK trustworthy?
2. Does the content appear “expertly” written?
3. Does the website content fulfill a need?
4. Does the website content match the query result which brought you to the page?
5. Do navigational and outbound links work?
6. Does it looks like the site is regularly maintained? Is the information current?
7. Is the site or page user-friendly? (loads fast, little ads, good content, etc.)
@MediaWyse + Casey Markee
2. Why Should you do your own Audit?“Hint: It’s MUCH cheaper!”
@MediaWyse + Casey Markee
3. What does a Site Audit Cover?“More than you think.”
@MediaWyse + Casey Markee
Possible Site Audit Issues & Focus Areas:
Backlink Analysis
Blog Marketing
Site ArchitectureAccessibility
Internal Linking
Keyword Research
Indexing
On-Site Optimization
Structured Data
Heatmap Analysis
Pay-Per-Click Review
Reputation Management
Public Relations
Social Media Outreach
Analytics
EcommerceAudio & Video
Business Strategy
Page Speed
Branding
Conversion
Content
Social Engagement
@MediaWyse + Casey Markee
How to Conduct a Site Audit = KISS Method
@MediaWyse + Casey Markee
How to Conduct a Site Audit = KISS Method
@MediaWyse + Casey Markee
4. Audit Tools and Data Pulls“Where to look is half the battle!”
Audit Tools/Data – Google Webmaster Tools
@MediaWyse + Casey Markee
Audit Tools/Data – Google Analytics
@MediaWyse + Casey Markee
Audit Tools/Data – Screaming Frog
Audit Tools/Data – Moz Site Crawl
@MediaWyse + Casey Markee
Audit Tools/Data – Toolbar Plugins
@MediaWyse + Casey Markee
Audit Tools/Data – Toolbar Plugins
@MediaWyse + Casey Markee
Audit Tools/Data – Free Auditing Tools!
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
5. Keyword Research“That data is still out there, find it!”
Keyword Research – Solving “Not Provided”
Keyword Research – SEMRush
@MediaWyse + Casey Markee
Keyword Research – Google Webmaster Tools
@MediaWyse + Casey Markee
Keyword Research – Google Adwords Keyword Planner
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
6. On-Site Optimization“How does your site look to Google?”
On-Site Optimization: Relevance
@MediaWyse + Casey Markee
On-Site Optimization: Relevance
@MediaWyse + Casey Markee
On-Site Optimization: Meta Tags/Data
@MediaWyse + Casey Markee
On-Site Optimization: Meta Tags/Data
@MediaWyse + Casey Markee
On-Site Optimization: Meta Tags/Data
@MediaWyse + Casey Markee
On-Site Optimization: Image Optimization
@MediaWyse + Casey Markee
On-Site Optimization: Meta Tags/Data
@MediaWyse + Casey Markee
1. Title Tags are THE most important SEO Metric: 60-65 Characters Max. Is that Target Keyword in the Page Title? Why not?
2. Fill-out a Custom 155 Max META Description (or use a SERP pixel tool) . Describe your blog post or article. Write for the user, not the search engine!
3. Fill-out both the Alt Tags and Title Tags on all your post images.
4. Each page should have ONE H1 tag. You can have as many H2-H5 tags as you like. But only ONE H1 tag!
5. Keep images below 80KB in size, use Smush.it to optimize before load-in.
6. Automate on-page Blogging SEO with the Yoast SEO plugin.
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Site Appearance
@MediaWyse + Casey Markee
On-Site Optimization: Structured Data
@MediaWyse + Casey Markee
+ Casey Markee
On-Site Optimization: Structured Data
@MediaWyse
Detailed Schema.org CHEAT SHEET from Ann Smarty!
@MediaWyse + Casey Markee
On-Site Optimization: Page Speed
On-Site Optimization: Page Speed
@MediaWyse + Casey Markee
On-Site Optimization: Page Speed
@MediaWyse + Casey Markee
Google Page Speed Tool: Go check your Site right now!https://developers.google.com/speed/pagespeed/insights/
On-Site Optimization: Mobile Design
@MediaWyse + Casey Markee
On-Site Optimization: Mobile Design
@MediaWyse + Casey Markee
On-Site Optimization: Mobile Design
On-Site Optimization: Mobile Design
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
7. Content Auditing“Content is the Queen of good rankings!”
Content Auditing
@MediaWyse + Casey Markee
Content Auditing: Export and Grade
@MediaWyse + Casey Markee
Content Auditing: On-Site Duplicate Content
@MediaWyse + Casey Markee
Content Auditing: Off-Site Duplicate Content
@MediaWyse + Casey Markee
Content Auditing: What about “Bad” Content?
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
8. Backlink Review“Backlinks remain the KING of rankings!”
Backlink Review: Popularity
@MediaWyse + Casey Markee
Backlink Review: Google Webmaster Tools
@MediaWyse + Casey Markee
Backlink Review: Majestic SEO
@MediaWyse + Casey Markee
Backlink Review: Link Toxicity
@MediaWyse + Casey Markee
Remove Disavow Nofollow Noindex
Backlink Review: What about “Bad” Links?
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
Google Link Building Targets & Victims:
Directory Submissions
Blog Comments
Mass Guest PostingArticle Directories
Advertorials
Reciprocal Links
Social Bookmarking
Widget Links
Spun Content
Paid Links
Anchor Text Rich Links
Design by Links
Press Releases
Web 2.0 Links
Forums
Forum Signatures Blogrolls
@MediaWyse + Casey Markee
Google Link Building Targets & Victims:
Directory Submissions
Blog Comments
Mass Guest PostingArticle Directories
Advertorials
Reciprocal Links
Social Bookmarking
Widget Links
Spun Content
Paid Links
Anchor Text Rich Links
Design by Links
Press Releases
Web 2.0 Links
Forums
Forum Signatures Blogrolls
Backlinks Review: Google?
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
The 4 Tenants of Google-Friendly Links:
1. Does the link provide clear value to the user?
2. Is the link niche-relevant and worthy of Google consideration?
3. Does the link actually get clicked and send some measureable form of trackable analytics traffic?
@MediaWyse + Casey Markee
The 4 Tenants of Google-Friendly Links:
And most importantly….
4. Was the link given or “earned” freely?
Some Final Thoughts
Save Money & Time by doing your own Audit!
Understand E-A-T & Quality Ratings
Start your Audit w/Google Webmaster Tools.
Page Speed + Mobile SEO = Awesome!
Links are still KING. Implement Google-Friendly Link Building!
Regular Site Reviews Keep you Focused!
Use SiteLiner and Copyscape to Monitor your Content!
And Remember this about Site Auditing…
@MediaWyse + Casey Markee
Connect with me Online @Today’s Presenter is…
Become a Fan on Facebook:
http://www.facebook.com/MediaWyse
Follow Casey on Twitter:
http://Twitter.com/MediaWyse
Connect with Casey on Linkedin:
http://www.linkedin/com/in/caseymarkee
Circle Casey on Google+:
https://plus.google.com/+CaseyMarkee
Follow Casey on SlideShare:
http://www.slideshare.net/CaseyMarkeeMBA