Do Now!• Please review the essays and open-ended prompts

you have had returned to you today. – Please list at least two things you have done

consistently well in your writing.

– Please list two areas you need to improve in your writing.

– Please count up all the Do Now since 11/ 10/ 2014 and write it down under your observations about your writing.

– Please return the Benchmark Open-Ended response to the class bin.

Propaganda Techniques

How authors persuade you to believe whatever

they want

Video to watch for general ideas

• https://www.youtube.com/watch?v=ohoXZ6EcneA

Circular Reasoning

Definition:

States a conclusion as part of the proof of the argument

•https://www.youtube.com/watch?v=IlFwPniNkWc succinct , 2 minutes

•https://www.youtube.com/watch?v=8CVbku6nxhU Elaine from Seinfeld

TestimonialPropaganda

Technique

Definition

Testimonial -using a celebrity to sell/convince

-if a celebrity (who has it together) like this, then there must be something to it

Testimonial

Testimonial

http://www.mybigcampus.com/library/5236?veeb52980-c718-012c-bdfc-001676580d24 for Michael Jordan

Testimonial

Bandwagon

BandwagonPropaganda

Technique

Definition

BandwagonCoke For Everyone

http://www.mybigcampus.com/library/265073

-Following the crowd

-Doing it because everyone else is

Bandwagon

Name Calling

Name CallingPropaganda

Technique

Definition

Name Callinghttps://www.youtube.com/watch?v=_8G3AwfbT48&index=5&list=PL7WDKo0_txo_VLn25RrF1Bc-7lB4FoL9I

Labeling people with negative words

Often in politics or wartime

- “Commie” or “terrorist”

Plain FolksPropaganda

Technique

Definition

Plain Folks the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns.

Plain Folks

Transfer

presents a positive image or idea and attaches the positive feelings to another idea.

Propaganda

Technique

Definition

TransferVintage Pepsi commercial

http://www.mybigcampus.com/library/30234

https://www.youtube.com/watch?v=fCayrGzv75Y

Red Herring

What is this an advertisement for?

Perfume!

Shoes!

Red HerringPropaganda

Technique

Definition

Red Herring ( 3 minutes)

To 2 minutes

http://www.mybigcampus.com/library/265579 and

http://www.mybigcampus.com/library/265098 ( McCain)

-Distracting with an unrelated point

-"winning" an argument by leading attention away from the argument and to another topic.

Red Herring

Video Games: Collecting inventory items or items of scenery (usually meant to distract or take up time from a quest or goal)

Never-ware cookware will look beautiful on your shelf for generations!

No mention of its cooking value is made.

Glittering Generalities

GlitteringGeneralities

• https://www.youtube.com/watch?v=oLPHJPYt_hc with explanation

• https://www.youtube.com/watch?v=Ky7ic1Ro9yw&list=PL-knUw0JPRT6kBKsxX_1mCElLcimbiaAR

http://www.mybigcampus.com/library/192526

Castro GTX

Glittering Generalities

Propaganda

Technique

Definition

Glittering Generalities

-Using vague slogans or catchphrases without supporting info or reason

(freedom, honor)

Appeal to Number, Facts, & Statistics

-“Coroners have found that 80% of people’s colons are blocked with waste.”

-“On average, 6 out of 7 dentists prefer Colgate.”

Appeal to Number, Facts, & Statistics

Propaganda

Technique

Definition

Appeal to Number, Facts, & Statistics

-Using large numbers or misleading facts and statistics to confuse

Emotional AppealPropaganda

Technique

Definition

Emotional Appeal -Arousing emotions so people will agree with you

-Connect human need (feeling liked, joy) with a product

Emotional Appeal

http://www.mybigcampus.com/library/21135 for Blackberry commercial

Army Stronghttp://crackle.com/c/Commercials/Army_Strong_Commercial/1634956

They connect a feeling with this organization.

Army strong

http://www.mybigcampus.com/library/87390

Stereotypes/ Sweeping Generalization

Propaganda

Technique

Definition

Stereotypes -When you make a generalization or an assumption about a group of people.

Stereotypes

Stereotypes in media

http://www.mybigcampus.com/library/21135 long video...use Ripka and skip to Old Spice

Stereotypes

“Blonds are dumb.”

“Athletes are bullies.”

RepetitionPropaganda

Technique

Definition

Repetition -repeating word/jingle over and over and over and over so that it gets stuck in the head or taken as true

Repetition

http://www.mybigcampus.com/library/265069 Target commercial

Fear

Propaganda

Technique

Definition

Fear -Scaring people in order to make them believe in what you are saying or selling.

Fear

Video with several techniques

• https://www.youtube.com/watch?v=l2jrbsQLuw0