DMK201 Lecture Recap - Video and Lecture Note Links Included for all Lectures

Digital Marketing (DMK 201)Presented by

Ryan Busch

Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

Introductions

• About Me• About PIU• About these Lectures

Course SyllabusThis is the lecture series for the

Piccolo International University course: DMK-201 Digital Marketing.

Click this Link

Course DescriptionThis course provides an overview of using digital media,

e-commerce, and social media to create an optimal customer experience and facilitate business sales and advertising.

Students examine digital marketing strategies including search marketing, email marketing, interactive communications, and online public relations, and investigate the buying behavior of both business-to-consumer (B2C) and business-to-business (B2B) digital relationships.

Course OutcomesAfter taking this course, you will be able to:

1. Recognize characteristics and uses of e-commerce business models.2. Create a consumer persona, define marketing objectives, and conduct a

situational analysis as part of digital marketing planning.3. Develop digital marketing strategies based on online value propositions and

market/product development.4. Use digital media to create an online presence within B2B and B2C businesses.5. Calculate performance metrics of digital marketing efforts using key

performance indicators.6. Outline Web site design strategies that yield usability, value, effective content,

and consumer trust.7. Recognize the value of interactive marketing communications, search engine

marketing, and interactive public relations to a business.

Lecture 1: The Business Value of Digital Marketing

Learning Objectives: 1. Identify differences in traditional and digital

marketing.2. Describe e-commerce business models.3. Articulate the roles of consumers and

competitors in the Internet marketplace.

Click these Links to Watch the Recorded Lecture

Lecture 2: Digitally Attract Consumers Better than Your CompetitionLearning Objectives: 1. Examine the concept of a persona within digital

marketing strategy.2. Compare stages and component digital

marketing tactics inherent in the buying cycle.3. Analyze competitors and intermediaries

operating within the digital realm.

Lecture 3: Planning for Digital Marketing

Learning Objectives: 1. Assess the relationships among a digital

marketing plan, traditional marketing plan, and business plan.

2. Explain the importance of situational analysis within marketing planning.

3. Create SMART objectives for a digital marketing plan.

Lecture 4: Developing Digital Marketing Strategies

Learning Objectives: 1. Formulate market and product development

strategies to build a strong digital presence.2. Distinguish a business from its competitors

through an online value proposition.3. Develop components of digital marketing

strategy through the execution of key decisions.

Lecture 5: 4 Ps of Marketing in the Digital Realm

Learning Objectives: 1. Contrast a business’s online and in-store

applications of the marketing mix.2. Evaluate digital marketing strategies for

product/service development and brand perception measurement.

3. Create product and pricing strategies for SMART digital marketing objectives.

Lecture 6: eCommerce - Buying and Selling Online

Learning Objectives:1. Explain approaches for creating B2C e-

commerce transactions that meet consumer expectations.

2. Evaluate methods for leveraging online presence in B2B models.

3. Calculate performance metrics to determine the success of digital marketing efforts.

Lecture 7: Creating a Superior Online Customer Experience

Learning Objectives:1. Recognize the importance of proper Web site

planning, development, and maintenance2. Evaluate usability characteristics of a Web

site.3. Plan a Web site that creates a positive

customer experience.

Lecture 8: Interactive Marketing Communications

Learning Objectives:1. Recognize the significance of interactivity to

digital marketing communications.2. Analyze online public relations (PR) methods.3. Draft foundational elements of a digital

marketing plan.

Quick Links to Digital Marketing Lecture Materials

Digital Marketing Lecture Video

1. The Business Value of Digital Marketing

2. Digitally Attract Consumers Better than Your

Competition

3. Planning for Digital Marketing

4. Developing Digital Marketing Strategies

5. 4 Ps of Marketing in the Digital Realm

6. eCommerce - Buying and Selling Online

7. Creating a Superior Online Customer

Experience

8. Interactive Marketing Communications

Digital Marketing Lecture Notes1. The Business Value of Digital Marketing

• On EduFire• On SlideShare

2. Digitally Attract Consumers Better than Your Competition

3. Planning for Digital Marketing• On EduFire• On SlideShare

4. Developing Digital Marketing Strategies• On EduFire• On SlideShare

5. 4 Ps of Marketing in the Digital Realm• On EduFire• On SlideShare

6. eCommerce - Buying and Selling Online• On EduFire• On SlideShare

7. Creating a Superior Online Customer Experience

8. Interactive Marketing Communications• On EduFire• On SlideShareAvailable for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!

DMK201 Lecture Recap - Video and Lecture Note Links Included for all Lectures

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Transcript of DMK201 Lecture Recap - Video and Lecture Note Links Included for all Lectures

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