DIY smart: streamline and save

Post on 08-May-2015

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description

Colleges and universities need to consider how best to distribute marketing dollars across print and web platforms. This presentation covers using print and web together to replace or reduce print costs, repurposing web content for print, and using in-house resources. Also covered: examples of emotional, compelling print that best demonstrate how to use this medium in the age of the web. Presented by Doug Gapinski, mStoner, at Eduweb 2009.

Transcript of DIY smart: streamline and save

mStoner

D.I.Y. Smart: Using the web and print to streamline and save

mStoner

Hello, eduweb!

mStoner

Steal this idea...

mStoner

Be proactive about budgeting...

mStoner

Save when you canso you can spend when you want.

mStoner

Choosing a main channel.

mStoner

Why web?

mStoner

Fewer ongoing costs

Updatable content

Search engines

mStoner

Easy sharable

Green-friendly

Metrics / analytics

mStoner

Why print?

mStoner

Better for bandwidth

Guaranteed visibility

Sequential control

mStoner

No browser issues

Better photo fidelity

Tactile appeal

mStoner

Why both?

mStoner

Reduced print costs

Appeal of both

Web metrics > print

2x the engagement

mStoner

Webify: streamline and save.

mStoner

Divide & conquer.

mStoner

Remix the songsyou’ve already written.

mStoner

Content is (still) king...

mStoner

Context is the new black.

mStoner

Make full use of free resources.

mStoner

Use more affordable resources.

mStoner

Wordpress

Expression Engine

Movable Type

Textpattern

mStoner

Print smarter: streamline and save

mStoner

Keep it tactile.

mStoner

Make content parallel track.

mStoner

Downgrade yourcategory.

N’est pas un velocipede.

mStoner

Lower the page count in favor of web drivers.

mStoner

Be selective.

mStoner

Collaborate.

mStoner

Steal these ideas.clients.mstoner.com/eduweb

mStoner photo credit: psd on flickr