Post on 21-Oct-2014
description
MARCH 2011NICK JANKEL
WWW.WECREATE.CC
SHAPING THE FUTURE TOGETHER
DISRUPTIVE INNOVATION THROUGH OPEN INNOVATION
TOOLS, TOOLKITS & TRAINING
TO CO-CREATE A RADICALLY BETTER WORLD
BOOSTING THE INNOVATION CAPABILITIES
OF THE MOST DISADVANTAGED
SO THEY CAN SOLVE THEIR OWN PROBLEMS TOGETHER
IN THE LONG HISTORY OF HUMANKIND (AND ANIMAL KIND, TOO) THOSE WHO LEARNED TO COLLABORATE AND IMPROVISE MOST EFFECTIVELY HAVE PREVAILED.
CHARLES DARWIN
THE OPEN INNOVATION SPECTRUM
CO-OPERATIONCOLLABORATION
CO-CREATIONCLOSED
POSSIBILITY
RISKCERTAINTY
CONVENTION
RULES / REWARDSCOLLABORATION IQ
EXPERTS PEERSCONTENTPROFIT
PLATFORMS
COMPETITIONWIN WIN WINS
COLLABORATIONSELF-RELIANCE
IQ
9
WHERE BOTH RISKS & REWARDS ARE
SHARED
THE IMPACTFUL LEVERAGE OF IDEAS
TOGETHER
INCREMENTAL
DISRUPTIVE
STATUS QUO IS MAINTAINED
BY OUTDATED
ASSUMPTIONS
THE SPACE
THE SYSTEM
THE SUBSTRATE
THE DISRUPTIVE INNOVATION TOOLKIT
18
The Problem
Conventional Mindset
Conventions & Assumptions
ConventionalExplanation
The Proposition
Disruptive Mindset
Disruptive Insights & Truths
Disruptive Opportunity
Disruption 1: The SpaceThe Problem
Conventional Mindset
Conventions & Assumptions
ConventionalExplanation
Disruptive Opportunity
Disruptive Insights & Truths
Disruptive Proposition
Disruptive Mindset
© 2011 wecreate
Brand: Apple
Computers are not designed for creativity
(and creative people won’y buy them).
Non-techies are not buying or using computers as much as they should.
Productivity is key reason for existence. This is the essence of
modern man.
The universe is a mechanism. We are cogs in that
machine.
The Problem
Disruptive Opportunity
Conventional Mindset
Conventions & Assumptions
ConventionalExplanation
Disruptive Insights & Truths
Disruptive Proposition
Disruptive Mindset
Brand: Apple
Computers are not designed for creativity
(and creative people wouldn’t buy them).
Non-techies are not buying or using computers as
much as they could.
Productivity is key reason for existence. This is the essence of
modern man.
The universe is a mechanism. We are cogs in that
machine.
The Problem
Disruptive Opportunity
Conventional Mindset
Conventions & Assumptions
ConventionalExplanation
Disruptive Insights & Truths
Disruptive Proposition
Disruptive Mindset
Computers can be a force for creative thinking & creative professionals.
Think different with a Mac.
We are here to express ourselves
not to produce stuff.
The universe is an evolving, creative network - so we are all creative.
A GREATER SHARE OF THE FUTURE...
Brand: Grameen & Danone
There are not sufficient resources for high-nutrient foods to be
available. The cost of such foods are
prohibitive for most.
Children in rural areas are not getting enough
nutrients. Industry can’t access them.
The Problem
Disruptive Opportunity
Conventional Mindset
Conventions & Assumptions
ConventionalExplanation
Disruptive Insights & Truths
Disruptive Proposition
Disruptive Mindset
Micro-breweries in local areas removing
need for refrigeration, providing local jobs
($17 / month) and new markets for Danone.
ShoktiDoi the power yoghurt (at 7 cents per unit).
A fusion of local value and
multinational intelligence can be
a win win win.
Only way to solve problem is to give food
aid. Industry must maintain its vertical
business model to create value (which
raises costs).
Poor have no value. We make money
through hierarchy and a zero sum game.
Leverage local produce (goats and
cows) and local sales channels (unemployed
women) with the technology and
quality standards of Danone.
www.wecreate.cc
29
www.wecreate.cc
HIERARCHIES MAINTAIN THE STATUS QUO
FIX OUR MENTAL MODELS
ENSURE PEOPLE THINK
THE SAME
www.wecreate.cc
33
HIERARCHIES ARE BEING DISSOLVED
IN A
GLOBALISED PARTICIPATORY
AND ABOVE ALL NETWORKED SOCIETY
ONE SIZE FITS ALL,
DETERMINED BY THE
AUTHORITY
INNOVATIONIN HIERARCHIES =
COLLABORATIONS FORM AROUND
AFFINITIES
AND DISRUPT THE STATUS QUO WITH A WIN WIN
WIN
THE POTENTIAL FOR OPEN
INNOVATION =
IF YOU DOUBT WHAT
CO-CREATION CAN DO...
TOGETHER EVERYTHING IS POSSIBLE
wecreate.cc