Post on 11-Feb-2017
Disruptive Change When Trying Harder…
is Part of the Problem
with Gary Westfal
• Air Force Veteran• ERAU Graduate & PT faculty• USAFSOC
• Owner of two companies• Writer, Speaker, Artist, Educator
G. Gary Westfal (Writer, Artist, Educator)
www.gwestfal.com
• Husband, Father, Son, Brother, and Mentor
Disruptive Change
Disruptive Change
Change is Progress!
Why?
WHY
HOWWHAT
Limbic
Neo Cortex
Why?
Disruptive Change
A B
IX
Change vs.
Disruptive Change
• A New Paradigm• The 4 Things You Must Do
Now
Disruptive ChangeObjectives
Two Choices…
Custom tailored solutions
Vs. numbers-driven production
The only Guarantee
Is Change!
Redefine
Re-imagine
Re-thinkRelevance!
Reinvent
If it ain’t broke, BREAK it.(Before someone else does)
WARNING!
Being Different is not enough.
https://www.youtube-nocookie.com/embed/D4uSWtazRCM?rel=0
Technology…has changed customer demands & expectations
The early bird gets the worm but it’s the SECOND mouse that gets the cheese!
Flight Update…
Successful Companies Are Giving Customers What They Want – Before They Even Know They
Want it
BeaconLow-cost hardware device that utilizes a battery-friendly low-energy Bluetooth connection to transmit messages or prompts directly to a smartphone or tablet.
Consumer Demand is ALWAYS Changing
When a company isn’t responsive to consumer demand…
When a company is responsive to consumer demand…
Change Killers
Yesterday’s Winners
Conventional Wisdom
Risk Averse
What would be another good example of a disruptive model in the soda
industry?
Other Models of Disruptive Change…
Yesterday
Other Models of Disruptive Change…Today
Now What?
Disruptive Change
Be Decisive.
Be Proactive.
Embrace Change.
Be Collaborative.
Be Collaborative!
Disruptive Change
“PLM”Synchronous vs. Asynchronous
Be Decisive!
Disruptive Change
Act quickly to changing conditions
Widen the aperture of your objective focus
Operate with an expectation of change
Disruptive Change
Be Proactive!
When forced to react, do so decisively
Operate Strategically
Respond to Changing Customer Demands by Creating a Culture of Acceptance,
Collaboration, Innovation and Change
Disruptive Change
Embrace Change!
Uh-Oh!
Now What?
Rankings1. Cigarette lighter2. Ball of steel wool3. Extra shirt and pants for each survivor4. Can of Crisco shortening5. 20X20 Canvas6. Small ax7. Family size chocolate bars (one for each
person)8. Newspapers9. Loaded .45-caliber pistol10.Quart of 100 proof whiskey11.Compass12. Sectional air map made of plastic
Did you employ the tenets of Disruptive Change?
Decisiveness.
Proactivity.
Embrace Change.
Collaboration.
Real Change comes by way of accurate forecasting, creating a culture of
acceptance, innovation, and reinvention
Trying Hard is a great start but…
• A New Paradigm• The 4 Things You Must Do
Now
Disruptive ChangeSummary
Disruptive Change
http://www.slideshare.net/GGaryWestfal/disruptive-change-
30991486
Thank you!
• Collect Good Ideas• Have Good Plans• Give Yourself Time• Change Yourself
Four Simple StepsTo Find More Success than
You can Imagine
1. Collect Good Ideas
Four Simple Steps
Write them down. Keep a journal.
2. Have Good Plans
Four Simple Steps
Your plan is driven by your strategy.
3. Give Yourself Time.
Four Simple Steps
Life is not just the passing of time. It is the collection of experiences along the journey that contribute to the ultimate purpose – happiness.
4. Change Yourself.
Four Simple Steps
If you will change,
everything will change for you.