Disney-The 'RAJAH' of The Cartooning World

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Transcript of Disney-The 'RAJAH' of The Cartooning World

The “RAJAH” of The Cartooning World

ENTE

RTAI

NM

ENT.

TRU

ST.

FUN.

PARK AND RESORTS

CONSUMERPRODUCTS

STUDIOENTERTAINMENT

INTERACTIVE MEDIA

MEDIANETWORKS

HIGH STANDARDS. QUALITY. DYNAMIC.

STRATEGY IS ALL YOU NEED

THEME IN

EVERYTHING

STRATEGY-1

EVERYONE IS A PRINCESS

STRATEGY-2

IMMERSION

STRATEGY-3

MININGTHE

MYTHOS

STRATEGY-4

ECONOMIC CHANGES

HERITAGE VS RELEVANCE VS INNOVATION

EVER CHANGINGCONSUMER TASTE

MAINTENANCE OF

INTELLECTUALPROPERTYRIGHTS

PROTECTION OF ELECTRONICALLY STORED DATA

BUSINESS SOLUTIONS

• TECNOLOGY• INNOVATION• FEEDBACK• ADAPT

DISCLAIMER

Created by Utkarsh Gupta, IIT Roorkee, during a marketing internship Under the guidance of Prof. Sameer Mathur, IIM Lucknow