NataliaDykyjDirector,ProductManagementVocusndykyj@vocus.com

www.vocus.com|www.vocus.com/blog

@Vocus

facebook.com/Vocus

AsdirectorofproductmanagementatVocus,NataliaisresponsibleforproductstrategyandroadmapexecuDonforPRWeb,HelpAReporterOut(HARO)andVocus'suiteofFacebookapplicaDons.NataliahasspenthercareerdevelopingproductsintheareasofdigitalmediaandmarkeDng.PriortojoiningVocus,sheledproductstrategyanddeliveryforseveraldigitalproductsatTheWashingtonPost,andledglobalproductmanagementatMIVA,anonlineadverDsingcompany.

1.Getpeoplethere

2.Makeagoodfirstimpression

vs

3.Givethemareasontolikeyou

ExactTarget:TheMeaningofLike

IncenDvize

1.ThinkaboutfanacquisiDon,notjustfanengagement.

2.YourFacebookeffortsshouldn’tendonFacebook.

3.Youonlyget1chancetomakeagoodfirstimpression.

4.Understand(andmeet!)consumerexpectaDons.

Keytakeaways