DIRECT MARKETING | SUPPORT MEDIA

Matt ChunBhayrav Patel

TraditionalDIRECT MARKETING

DIRECT MARKETING Modification

DIRECT MARKETING Modification

DIRECT MARKETING Purpose

“The Sitter” starring Jonah Hill

20th Century Fox

SUPPORT MEDIA

4 different titles:

• Alternative media

• Below-the-line media

• Nonmeasured media

• Nontraditional media

Used to reach people in the target market that the primary media may not have reached,and to reinforce, or support, their messages.

The Sitter poster would qualify as a type of small billboard out-of-home advertisement

Billboards account for 65% of OOH revenue

Successful as Direct Marketing?

Successful as Support Media?

QUESTIONS