Direct Mail

SPAM

VS.

What is DM?

A marketing effort that uses a mail

service to deliver a promotional printed

or electronic piece to your target

audience. Enterpreneur.com

What is SPAM?

SPAM is the abuse of electronic

messaging systems to indiscriminately

send unsolicited bulk messages. Тhe

most widely recognized form of spam is

e-mail spam. Wikipedia

Note: The precise definition of spam differs slightly from jurisdiction to jurisdiction in accordance with local laws.

MAAWG reports

This is

This is DM

NOTE:

“Often” doesn’t mean “Always”.

“Some” doesn’t mean “All”.

In this presentation

All bulk email sent to recipients who have not expressly registered

permission for their addresses to be placed on the specific mailing

list, and which requires recipients to "opt-out" to stop further

unsolicited bulk mailings, is by definition Unsolicited Bulk Email,

a.k.a. "Spam".

Opt-out

Opt-in

With оpt-in the Recipient has verifiably confirmed permission for

the address to be included on the specific mailing list, by confirming

(responding to) the list subscription request verification. This is the

standard practice for all responsible Internet mailing lists, it ensures

users are properly subscribed, from a working address, and with the

address owner's consent.

...of all the email in the world is

SPAM, by conservative estimate.

Quantity

80%

MAAWG reports

Quantity

The number of direct mail messages (especially e-mails) is

much,

much,

much lower. <

SPAM messages are usually sent

automatically to automatically

selected potential customers

from automatically gathered

databases. Sometimes instead

of personalization they use

nicknames or e-mails.

Automatic

Direct mail offers are

personalized and are

carefully selected to reach

the best prospects with the

most appropriate offer.

Personal

In most cases the SPAM Sender has simply harvested

the address from the Internet or purchased the address

from another spammer and "opted it in" himself.

Random Lists

Direct mail databases are

regularly updated with

previously checked changes

in address, personal data,

purchase history or other

selection criteria.

List Hygiene

SPAM messages

usually offer cheap

products, adult

movies, V!agra, or

services that will

make you rich

immediately.

Quality

Quality

Direct mail is appropriate for good or

high quality (sometimes even luxury)

products or services.

The Spammers’ Rule

If it is cheap, erotic or scandalous –

SPAM it.

Always remember:

SPAM is BAD.

Direct Mail is GOOD.

Sometimes both are very similar.

Which one to use is a matter of business

ethics.

Hey, who are you?

My name is Hristo Radichev

+359 899 898 595

Hristo.Radichev@mail.bg

http://KonxOmpax.wordpress.com

http://www.themarketingbuzz.co.uk

http://www.forward-moving.com/blog/

http://www.sxc.hu/

http://www.csidata.com/

http://www.filebuzz.com/

http://pumpsandgloss.files.wordpress.com

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