2005 2015
the world’s 3 MOST VALUABLE companies (by market cap):
$371BN
$362BN
$281BN
$647BN ($8.5BN)
$391BN ($6.6BN)
$358BN ($4.4BN)
(* 2014-Q4 earnings)
Not surprised, are you?
2005 2015
Speculating 2025?
$371BN
$362BN
$281BN
{Race to $1TN}
(* 2014-Q4 earnings)
2025
?
2 of today’s 3 largest companies are the face of digital.
are your customer’s “digital” in ways relevant to your business?
are you on top of it?
~ Independent hotel case study: revenue mix, 10 yrs -/+, 10 -
among Google’s most valuable asset: mapping content + more targeting tools
% of revenue online vs. offline 70/30 60/40 (CY15 YTD, 25% mobile)
% of online revenue direct vs. indirect ~65% our goal: 35%+
Independent Chain
we help independent hotels be proficient at “digital,” ...much like Hilton.
among Google’s most valuable assets: planet Earth topographical content
maps really matter to many businesses, certainly hotels.
yours?
2005 2015
our speculation 2025?
$371BN
$362BN
$281BN
Race to $1TN
(* 2014-Q4 earnings)
2025
?
2015 2025
...equally important speculation - who WON’T be around 10 years from now?
...because of?
...because of?
...because of?