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The Problem

• Digital

• Personalized (to gender, age, culture, co-morbid conditions)

• Easy to read

• Localized to the language of the patient

• Vetted by the patient’s personal physician (so patients search online and come back more with more questions)

Today educational content is not:

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Our Principles

• We don’t just want to disseminate information, we want patients to be able to act on it

• Patients should be informed and educated in a manner that is personalized to their needs (conditions, surgical procedures, medications, language preferences)

• We believe that timely and personalized information can get pushed to patients in a consumer-friendly way via smart phone apps or desktop computers by leveraging the cloud.

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Patient Education Challenge

$100,000 VC investment for winning idea and potential pilot with Dignity Heath

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Focus of Challenge

• It’s not about the content but new methods for delivering and engaging patients on the content

• Engaging patients on content for: ‒ New diagnoses

‒ Ongoing disease management

‒ New drugs

‒ Surgeries (pre and post op)

• Help patients consume, interact with and assemble follow up questions for care teams on designated educational content

• Help find new ways to for patients and doctors continually collaborate over educational questions and needs

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What Are We Looking For?

• Cloud - accessible anytime, anywhere • Cross platform based (iOs & Android) • Trusted & vetted content • Ability to personalize • Secure sharing with doctor, care team and

friends and family • Annotate & note taking • Collect remarks, comments and notes • “Like” content • Secure messaging with doctor, care team or

family • Analytics/reporting (who downloaded or read

content? )

Box and Dignity Health are challenging app developers to move from paper to digital

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Criteria to Apply & Judging Criteria

• Have raised $1.5M or less in Angel or venture capital ( can be flexible on this per case by case basis) or have bootstrapped

• Must be U.S. based or doing business in the U.S.

• Must use Box APIs and backend services (will set up all applicants with Box Enterprise Accounts

• May enter as a team (minimum team is 2 members) or single candidate

Judging

• Ability to integrate with Box APIs

• Solution - mobile and can support across platforms

• Solution addresses HIPAA needs

• Does solution have extra functionality listed as “wish list”

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Prizes & Timeline Prizes

• $100,000 convertible note investment from Social + Capital Partnership Venture Capital firm

• One month of office space and mentorship from Social + Capital Partnership Venture Capital firm

• An opportunity to propose product or solution to Dignity Health’s leadership as a potential pilot project

• Free Enterprise demo/API account from Box

• Marketing and sales support from Box

Timeline • Applications will be due on Jan 10, 2013

• 5 Semi-finalists will be announced Feb 6, 2014

• The winner will be announced March 27, 2014

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Ted Maidenberg General Partner,

The Social + Capital Partnership

Aneesh Chopra 1st CTO, U.S., White House,

President Obamaa

Aaron Levie CEO, Box

Richard Roth VP, Strategic Innovation

Dignity Health

App Challenge Judges

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Box Platform - Spectrum of Opportunities

API SDKs Box OneCloud

Customize and Build

Integrate and Build with the Box Platform

Pre-Built Modules 500+ Mobile Productivity Apps

Box Embed

Embed Box into Web Apps

Box Platform

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Box Becomes the Pervasive Content Layer for Your Enterprise

CUSTOM APPS

CLOUD BUSINESS

APPS

MOBILE APPS

ON-PREM BUSINESS

APPS

VERTICAL APPS

14

4B API cal ls

per month

700M Third party API

cal ls per month

28K Developers

15

/folders

/folders/{id}/items

/folders/{id}/collaborations

/files

/files/{id}/content

/files/{id}/versions

/shared_items

/comments

/collaborations

/search

/events

/users

/tokens

The Box Content API

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Box Viewer API - Documents Go In, HTML Comes Out

Box converts PDF and Office Documents to HTML5 so they can be embedded within your web and mobile applications

17 Making APIs Available

Box Partners Joining the App Challenge