Post on 15-May-2015
Social Media Intelligence
Tuesday, March 6, 2012
About us
Launched in July 2009, DigitalMe developed a solid expertise in strategies and management of companies positioning in social networks, by working with large clients such as MSC Cruises, Warner Home Video, Cardif, BritishTelecom, Chubb Insurance, Cemig, Clickon, Fundação Getúlio Vargas and others.
Digital me is always updated with the market changes and new trends and operates with focus on relationship with the public, producing search optimized content, link building, Google Domination, customer services on social networks, branding and branded content through actions on social media.
Due to its performance DNA, strategic planning always focus on results, aiming to generate business for the clients, through lead generation, traffic generation and encouraging the purchase and recommendation of products and services in social networks.
In 2011, DigitalMe became part of the Lead Media Group, a French-Brazilian group of online marketing companies.
Tuesday, March 6, 2012
ServicesBrand Management in Social Media - Benchmarking and competitive analysis- Monitoring and analysis of brand exposure on social networks- Analysis and planning of digital presence- Strategy of brand positioning in social networks- Adequacy and development of tones and messages to social networks, based on the brand guide - Profiles management and relationship with the public- Content curation and production- Communities management- Customer service on social networks - Crisis management- Actions and promotions to stimulate sharing, engagement and lead generation
Digital PR and advertising on social media - Sponsored posts and tweets - Promotional actions- Disclosure for online vehicles
Creation and development for social media - Applications for social networks - Gamification
Training and consulting - Positioning and best practices guides for companies - Consultancy and staff training
Tuesday, March 6, 2012
What we doStrategy and management- Monitoring- Competitor and brand positioning analysis- Strategic planning of brand positioning in social networks- Profile, community and engagement management- Analytic reports
Content generation- Optimized content for social networks and newsletters- Creation of SocialAds- Releases for online vehicles
Production and design- Focus on registration + interactivity + traffic generation- Email marketing and newsletters integrated with social networks- Facebook tabs and fangate- Templates and avatars- SlideShare presentations
Digital PR- Releases about the actions on social media to outreach to blogs and online vehicles- Traffic generation and link building for better positioning on Google
Lead generation- Forms on blogs and Facebook- Facebook Connect button
Tuesday, March 6, 2012
What we do
Fanpage/ Blog
RegistrationForm / Facebook Connect
Inviting FriendsFacebook, Twitter, email, Google
SocialAd
Social Networks
Email MKT
Digital PR
} { Content Sharing
Acces to contentInteresting information
Content+
Actions /Promotions
Tuesday, March 6, 2012
- Relevant content on social networks and blogs to encourage the sharing and interactivity (news, products, links to the blog)
- Newsletters with the blog content and invitation to participate in the promotions and share with friends
- Monitoring, interaction with the public, response to questions and comments
- Customer services on social networks
Engagement
Tuesday, March 6, 2012
Engagement
Relevant content, monitoring, interaction, participation
- Teasers, creating expectations about the release of promotions- Informations about company, products and promotions- Quizzes- Pictures + phrases to stimulate sharing- Questions and challenges- Tips- Products selected by theme- Content associated with the market and with the interests of the target- Monitoring of mentions, questions, comments and posts (blog,Twitter and Facebook)- Daily updating and monitoring of profiles on social networks- Use of social networks to increase the dissemination of information about the brand
Tuesday, March 6, 2012
Engagement
Tuesday, March 6, 2012
Forms on Facebook Tabs
Fangate: only fans can see the promotional tab Form and share buttons
Lead Generation
Tuesday, March 6, 2012
Facebook connect button
- Capture of email and other public information about the user on Facebook- Authorization to publish on the user's wall
The Boutique
Lead Generation
Tuesday, March 6, 2012
Method
Blog
Other networks
Content creation Disclosure Monitoring
Relationship with the public
Analysis of impact and feedback{
Sharing
Suggestions of themes, videos and actions
Tuesday, March 6, 2012
Dissemination
- Use of sharing resources (social buttons, invite friends through email, Google and Yahoo contacts)
- SocialAd
Tuesday, March 6, 2012
Main clients
Tuesday, March 6, 2012
Cases
Tuesday, March 6, 2012
25,000 visits to the blog Diário de Blog MSC
in 4 months
Content updated daily with travel and tourism tips and
information about the company’s cruises and ships
Case MSC Cruises
Tuesday, March 6, 2012
Case MSC Cruzeiros
From 3600 to 81000 Facebook fans in 4 months
Daily content, special actions, applications, promotions and interactivity
Over 10% of fans interacting daily with the brand and helping to recommend the
information
Tuesday, March 6, 2012
Case Meu Amigo Pet
Over 23000 visitsin 2 months
Daily content about pets, product recomendation and promotions on the
ecommerce
Pet of the Week’s choice, to encourage the participation of the public
Tuesday, March 6, 2012
Case Chubb Insurance
Chubb Insurance - Accent Magazine14000 monthly visits
Exclusive quality content to targeted audienceDaily actualization to attract and retain clients
Tuesday, March 6, 2012
Case Sotreq CAT
Institucional content and relationship with the market and with
employees
Over 1200 visits to the blog on the first
month
Tuesday, March 6, 2012
Case British Telecom BrasilInstitutional positioning as a reference in the segment, with articles on the blog, videos and SlideShare presentations
Positioning in organic search with the content on social networks
Tuesday, March 6, 2012
Case Fundação Getúlio Vargas - EAESP
News about the institution and relationship with students and the market
Tuesday, March 6, 2012
Case Makro AtacadistaB2B focus, with the “Entrepeneur’s Guide” and information for the costumers.
Tuesday, March 6, 2012
Case Cardif Insurance Autofácil
Content with SEO and link building for positioning on Google and focus on lead generation.
Tuesday, March 6, 2012
Case MusicMob
Launch of the crowdfunding project, coverage of the events by social networks and focus on attracting new fans.
Over 2000 fans in one month
Tuesday, March 6, 2012
Case CordvidaContent and link building for Google Domination (placement of profiles on social networks in the first page of organic search)
Tuesday, March 6, 2012
Cases Apetrexo, Oferta Única e Onodera
Oferta Única:from 1804 to 3718 fãs in 12 days
Special actions and promotions
Onodera: Special action to generate content, by receiving videos made by the public
Apetrexo: Special action to attract new fans and generate traffic and sales, whereby fans indicates links for products on the ecommerce site
Tuesday, March 6, 2012
Case Launch of Harry Potter DVD for Warner
Creation of blog and Twitter profile of the character Hermione
- Duration of 45 days (2009, nov 20 to dec 25)- Almost 1500 followers on Twitter- 30 posts about products, promotions and events published on the blog- Over 17000 visits in 5 weeks- Average of 501 daily visits- 133 comments by fans- Over 8000 clicks on links on Twitter- Blog was recommended by fan clubs from Japan, Italy and USA- One day with the hashtag #harrypotter on Twitter trending topics Brazil- Influential profile with engaged followers who purchased the products listed and gave feedback
KloutTuesday, March 6, 2012
Case Cemig Energy
Customer service
Tuesday, March 6, 2012
Cases Cemig and MSC
Crisis management
Cemig: 4 days without energy in the Minas Gerais state. Nearly 400 complaints answered by Twitter and 6 posts for explanation published on blog.
MSC Cruzeiros: Message of support published after the disaster with Costa Concordia ship. 1425 likes, 105 shares and 159 favorable comments.
Tuesday, March 6, 2012
www.digitalme.com.brfacebook.com/digitalmesocialmedia
Rua Luís Coelho, 340 - 6º Andar - São Paulo - 55 11 2155 1186
Tuesday, March 6, 2012